MARKETING/SOCIAL MEDIA

HP releases Digital Marketing Hub

BY Staff Writer

Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.

Through a cloud-based interface, marketers can dynamically identify customer segments, build prescriptive models that match segments to targeted campaigns, offers and content, and engage in real-time with customers across advertising, contact center, mobile, print, social, and Web touch points.

The HP Digital Marketing Hub is an open and collaborative system and HP Autonomy has worked with several independent software vendors (ISVs) and digital marketing agencies on co-development and integration programs for the HP Digital Marketing Hub. Initial ISV partners include BlueKai, Covario, Digital River, ExactTarget, Experian, hybris Software, an SAP Company, Kenshoo, Marketo, Rio SEO and initial agency and consulting partners include Digital River, RAPP, an Omnicom Company, Realise, and SapientNitro.

Specific technologies included in the Digital Marketing Hub include the HP Autonomy intelligent data operating layer and marketing optimization portfolio, the HP converged cloud portfolio, HP Labs algorithms and HP Vertica high-speed columnar database.

“HP is taking a differentiated approach to solving a fundamental challenge for marketers – how to increase engagement, yield, and conversions amidst a constantly changing and multichannel marketplace,” said Rafiq Mohammadi, GM, marketing optimization, HP Autonomy. “Rather than forcing a one-size-fits all approach, we’re enabling customers to leverage unique assets from HP as well as investments they’ve made in other marketing technologies, to help them derive deeper insights and deliver better, more effective content in real-time.”

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C.Graphics says:
Feb-03-2014 07:13 am

Digital Marketing
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C.Graphics says:
Feb-03-2014 07:13 am

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W.Brown says:
Jan-23-2014 05:59 am

I am going through this post
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W.Brown says:
Jan-23-2014 05:59 am

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MARKETING/SOCIAL MEDIA

Neiman Marcus teams up with Popsugar in holiday gift offer

BY Staff Writer

New York — Luxury department store retailer Neiman Marcus and Popsugar, a global media and technology company, have partnered to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Available just in time for the holiday season, the assortment will be hand-selected by Neiman Marcus fashion director Ken Downing and Popsugar founder and editor-in-chief Lisa Sugar. The box is marketed under Popsugar’s monthly subscription box service, Popsugar Must Have.

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OPERATIONS

Perry Ellis launches e-commerce site dedicated to Callaway Golf Apparel

BY Staff Writer

New York — Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The Callawayapparel.com site offers U.S. and Canadian customers a fully branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

"Callaway continues to be a leading premium performance golf brand worldwide and this e-commerce initiative provides yet another way to market the brand at every touch point, developing cutting-edge systems for engagement and customer satisfaction," commented Oscar Feldenkreis, president & COO of Perry Ellis International.

The e-commerce site will also include behind-the-scenes videos, style and golf tips, social media outreach initiatives, as well as a full collection of men’s and women’s shirts, pants, shorts, outerwear, rain gear and belts for sports enthusiasts, golfers and non-golfers alike.

"We are excited to continue strengthening our partnership with Perry Ellis International," stated Mark Leposky, senior VP of global operations for Callaway. "They are leaders in the golf apparel industry and we have utmost confidence that this new dotcom initiative will be successful and mutually profitable for both our companies. We look forward to seeing it unveiled."

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