OPERATIONS

HSN to introduce QR on-air codes

BY Marianne Wilson

St. Petersburg, Fla. — HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.

The QR codes will be featured on HSN’s HD channel which currently reaches approximately 43M households. The event will include hundreds of products, each with its own QR code. When scanned from the television screen, the customer will be able to access the product information page on their mobile device, learn more about the product and also purchase it.

The Innovation event features dozens of name brands and several premiers from electronics leaders.

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Cabela’s to deploy SWAGG Smartphone app

BY Staff Writer

Sidney, Neb. — Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.

The app includes a GPS locater, providing customers with a localized merchant list and detailed description according to their current location. It will also feature user-generated cards, in which users can add their own cards such as AAA, American Red Cross, library, and local merchants.

The app includes barcode imports with scanning capability that enables consumers to import their gift and loyalty cards by using the camera on their phones. Retail merchants include: GAP, J.C. Penney, 1-800 Flowers, Wet Seal, American Apparel, Crocs, CBS Sports, Arden B., Live Nation Merchandise, and more.

Users will also receive relevant discounts and offers from preferred merchants.

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S.Walker says:
Dec-12-2012 07:08 am

Swimwear
This information is worth everyone’s attention. Where can I find out more? Swimwear

S.Walker says:
Dec-12-2012 07:08 am

This information is worth everyone’s attention. Where can I find out more? Swimwear

C.Floz says:
Nov-30-2012 11:04 am

Business strategies may seem
Business strategies may seem strange sometimes, but if we look deeper to what they are trying to do is that it is only for the better of the business. Take this one for example. Cabela has offered an phone application to promote their recent special offers. Now that is going out of their way. - Markus Lattner

C.Floz says:
Nov-30-2012 11:04 am

Business strategies may seem strange sometimes, but if we look deeper to what they are trying to do is that it is only for the better of the business. Take this one for example. Cabela has offered an phone application to promote their recent special offers. Now that is going out of their way. - Markus Lattner

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OPERATIONS

NRF: High unemployment a concern as holiday season approaches

BY Staff Writer

Washington, D.C. — The National Retail Federation said Friday that high unemployment rates remain a concern as retailers head into the holiday season.

Following the announcement that U.S. employers added 103,000 jobs in September and that the unemployment rate remained unchanged at 9.1%, Matthew Shay, NRF president and CEO, said, “While the September jobs numbers were better than expected, there is no doubt the economy is still facing significant headwinds. With the start of the holiday season just three weeks away, the persistently high unemployment rate is expected to hinder consumer demand and impact confidence.”

Retailers will escalate hiring over the next several weeks as they prepare for holiday sales and traffic. The NRF said that retailers are expected to add 480,000-500,000 seasonal positions over the next several months.

“As we look ahead to a holiday season that will send $466 billion into the U.S. economy – a higher number than the estimated $447 billion cost of President Obama’s jobs bill – it is important to remember what a powerhouse the retail industry is,” said Shay.

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