MARKETING/SOCIAL MEDIA

HSN to launch second shopping channel

BY CSA STAFF

St. Petersburg, Fla. HSN, a leading interactive multichannel retailer, announced plans today to launch HSN2, a second 24-hour television shopping channel designed to offer customers a curated assortment of encore airings of HSN’s “must-see” shows, products, brands and personalities. HSN2 will premiere on Aug. 1 on Dish Network.

Programming for the new channel, which will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.

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B&N introduces college study platform

BY CSA STAFF

NEW YORK Barnes & Noble announced that it has developed an integrated software solution for the higher education market. Called NOOKstudy, the feature rich, free software application is the ultimate study tool, enabling students to manage all their digital content – e-textbooks, class materials, and notes – on the computing device they rely on most, their PC or Mac, the company reported.

Among its features, NOOKstudy lets students view multiple books and sources at once and offers access to complementary content (e.g. toolsets, reference materials, etc.), as well as the ability to highlight and take notes that are searchable and customizable, said Barnes & Noble.

 

“NOOKstudy is a big win for college students: it will not only lighten their backpacks, but also help them save money and study more efficiently,” said Tracey Weber, EVP, textbooks and digital education for Barnes & Noble.com. “NOOKstudy is a revolutionary approach to learning that offers students access to the reading and organizational tools they need, across all content sources and formats, enabling them to study smarter, not harder.”

NOOKstudy will be compatible with the company’s entire catalog of e-books and digital content, including relevant study aids, test prep guides, periodicals, and hundreds of thousands of trade and professional titles. NOOKstudy will also enable students to save money, as e-textbooks offer up to 40% savings off new textbooks, the company reported.

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Advance Auto Parts enhances ‘Your Garage’ online service

BY CSA STAFF

ROANOKE Advance Auto Parts has announced the launch of a suite of new online service features as part of the fully enhanced “Your Garage” area on AdvanceAutoParts.com.

Customers can now get service alerts based on their vehicle’s mileage, diagnose problems, get servic cost estimates and find a mechanic, among other features.

 

“Advance is working hard to create customers for life by providing them the best experience in our industry, whether they are shopping in our stores, calling us on the phone or visiting our website,” said Scott Bauhofer, SVP and general manager for e-commerce. “These free enhancements are giving our customers even more reasons to only shop online with Advance Auto Parts and to visit us more often.”

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