MARKETING/SOCIAL MEDIA

HSN launching multi-platform holiday campaign

BY Marianne Wilson

St. Petersburg, Fla. — HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

As part of the campaign, HSN will host its biggest holiday sweepstakes ever, a nine-week, multi-platform program that will offer consumers the chance to win an array of prizes through the HSN Arcade gaming portal on HSN.com or by using their tablet or smartphone via HSN Mobile.

Frontgate’s popular annual “Inspire Holiday Pinterest Challenge” will return again this year, on Nov. 15, with pinners describing their most beautiful Christmas celebration ever through pictures posted on the popular social site. Frontgate customers will get to cast their vote for top Pinterest boards with the top 10 pinners receiving Frontgate gift cards to make their holidays even brighter.

In conjunction with Southern Living magazine, Ballard Designs is hosting The Ultimate Holiday Hostess Sweepstakes now through Dec. 31. Holiday shoppers can enter for a chance to win $10,000 in merchandise and decorate the party of their dreams.

Ballard Designs, Frontgate, Grandin Road, Chasing Fireflies, Garnet Hill, Improvements, HSN and TravelSmith are collaborating to create the ultimate More the Merrier holiday Pinterest board with products pinned from each of the brands.


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Quantum Retail bolsters professional services with new VP

BY CSA STAFF

Quantum Retail Technology, a retail-focused supply chain management and inventory optimization software solutions provider, has named Mark Halverson as the company’s VP of professional services.

Halverson will oversee the full range of Quantum Retail’s client program management, solution deployment and delivery, support and management of client partnerships during the implementation cycles.

"Mark’s considerable expertise enables us to continue to broaden our service offerings while ensuring that we continue to deliver the industry’s highest standard of support to Quantum’s clients," said Quantum Retail’s CEO Steve Buege. "Quantum’s solutions drive millions of decisions for our clients every day and as we continue our growth and expand our product offerings we are confident that the addition of Mark’s expertise will ensure we are prepared to exceed our client’s expectations."

Halverson has led service organizations with both emerging and Fortune 100 technology companies. Most recently, he served as a principal at IFC Ironworks Consulting, a $1 billion global advisory and technology consulting firm. Prior to that, Halverson managed client partner-services for Microsoft managing the service deliverables for Microsoft’s Fortune 50 clients, and has held senior leadership positions at Oracle, Forte Software and Fujitsu.

"Quantum Retail continues to play an expanding role of influence for successful retailers managing their supply chains on a global basis," said Halverson. "I am excited to be joining at such a pivotal time in Quantum’s growth and partnering with our clients as we lead the development of innovative programs and service offerings to an increasingly dynamic retail space."

Halverson has a bachelor’s degree in business from the University of Minnesota’s Carlson School of Management. He is also a board member at TeamQuest Corporation.

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Sears conducting wide-ranging strategic view of business

BY CSA STAFF

Sears Holdings is considering spinning off its Lands’ End and Sears Auto Center brands as part of a wide-ranging strategic review of its business. The company’s Sears Canada subsidiary has also sold five Canadian store leases to Cadillac Fairview Corporation Limited for about $383.4 million.

In addition to reviewing expiring leases to see if those stores are profitable enough to make renewal worthwhile, Sears is evaluating separating both its Lands’ End business and Sears Auto Center business. Sears believes separating the management of these two businesses from Sears Holdings would allow them to pursue their own strategic opportunities, optimize their capital structures, attract talent, and allocate capital in a more focused manner.

If pursued, Sears says a Lands’ End separation would not be structured as a sale but rather through a transaction that would allow existing shareholders to benefit from long-term value creation. Sears has begun the repositioning of the Sears Auto Center business around non-tire-related services as tire margins have been compressed industry-wide during the past several years, leveraging the store footprint, the number of service bays and auto technicians. The retailer is in the process of evaluating strategic alternatives for the business to maximize its value for our shareholders.

Sears also provided some updates on its financial performance for the third quarter of fiscal 2013, ending Nov. 2, 2013. For the 12 weeks ended Oct. 26, same-store sales declined 3.7%, with a decline of 4.8% for Sears domestic stores and 2.6% for Kmart stores. The retailer expects a quarterly net loss of between $250 million and $300 million, compared to $156 million in the same quarter in the prior year.

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