MARKETING/SOCIAL MEDIA

HSN transforms digital marketing

BY Dan Berthiaume

St. Petersburg, Fla. — HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team.

The award follows HSN reengineering its digital customer experience with the ExactTarget Marketing Cloud to deliver a data-driven program that includes email, mobile SMS and push messaging.

“We have a bold vision for marketing at HSN that is built around creating highly relevant and personalized customer experiences,” said Bill Brand, chief marketing officer and business development officer for HSN Inc. “The strategic partnership with ExactTarget Marketing Cloud helps us deliver innovative customer-centric digital marketing programs that have impact.”

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OPERATIONS

Dollarama names new COO

BY Dan Berthiaume

Montreal — Dollarama Inc. has named Johanne Choinière as COO, effective May 12. In this role, Choinière will be responsible for overseeing retail store operations as well as logistics, distribution and supply chain management.

Since 1999, Choinière was employed at Metro Inc., where she held increasingly senior positions across the organization, including senior VP merchandising for Metro Ontario and, most recently, senior VP of Metro’s Ontario Division.

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REAL ESTATE

CBL’s long-term growth strategy

BY Michael Fickes

Chattanooga, Tenn. — In an April 11 conference call, CBL & Associates Properties provided an in-depth review of its business strategy, including a number of initiatives designed to enhance shareholder value.

On the conference call, the Company outlined the following goals and objectives through a slide presentation:

Position the portfolio to produce sustained same-center net operating income (NOI) growth of 2-4%, about double the current range of 1%-2%;

Increase the percentage of Mall NOI generated from tier 1 and tier 2 assets from 78% for 2013 to more than 90% over the next several years through divestitures of lower productivity assets and investments in higher growth assets;

Proactively take advantage of opportunities to upgrade both mall shop and anchor retailers through value-added redevelopment and ongoing re-tenanting;

Maintain and enhance the strength and flexibility of the company’s balance sheet including growing the quality and size of the unencumbered asset pool and further improving key financial metrics.

A copy of the slide presentation and a transcript of the prepared remarks will be filed with the SEC and available online at cblproperties.com.

A replay of the conference call will be available through May 6, by dialing (800) 633-8284 or (402) 977-9140 and entering the confirmation number, 21708955.

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