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HSN, Univision launch integrated marketing partnership

BY Dan Berthiaume

New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.

The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories. The partnership will be promoted through a comprehensive marketing campaign across HSN and Univision’s television, digital and social media channels, including Univision Network, local television and radio stations and digital offerings. The marketing efforts will seek to promote the partnership via talent endorsements, product integration, and other efforts to aid brand awareness as well as incentivize trial offers on feature products.

Univision Network’s morning show Despierta America will serve as a platform for the shopping service as well as for its products via integrations on both a national and local level. By having talent present the product, viewers will be able to then purchase the items worn or used on the show – taking product integration to a new level.

"HSN is redefining the experience of shopping through engaging content and storytelling and we look forward to extending this to Univision’s platforms," said Bill Brand, chief marketing and business development officer for HSN, Inc. "Univision’s position as the nation’s most trusted Spanish-language media and entertainment company creates a tremendous opportunity for HSN to broaden our customer base and develop new emotional connections."


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Isis releases new mobile wallet

BY Dan Berthiaume

New York — Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, today released the latest version of the Isis Mobile Wallet. The m-commerce app is now available to consumers for download in the Google Play app store and at thousands of AT&T, T-Mobile and Verizon Wireless retail stores nationwide.

The Isis Mobile Wallet allows customers to pay at contactless payment terminals, and to save money through special offers and loyalty cards at participating merchants from an Isis Ready smartphone. The Isis Mobile Wallet allows consumers to shop and pay using their mobile phone, by securely storing virtual versions of a customer’s participating credit or prepaid cards, as well as coupons and merchant loyalty cards. To use the Isis Mobile Wallet, customers select a payment card and tap their smartphone on the point-of-sale terminal.

The redesigned Isis Mobile Wallet features a simplified user interface with a clean, white background and easy-to-navigate toolbars. Integration with American Express Serve enables Isis Mobile Wallet users to load funds to their American Express Serve Account from a U.S. debit or credit card, bank account, or through direct deposit, as well as pay bills online and send money using an American Express Serve Account.

Customers with an Isis Ready smartphone available from AT&T, T-Mobile or Verizon Wireless can receive a free enhanced SIM card from their wireless carrier and download the Isis Mobile Wallet for free from Google Play. Customers who visit a carrier retail store to activate the Isis Mobile Wallet will receive hands-on support and education from store associates.

"Today’s nationwide launch of the Isis Mobile Wallet is a milestone for consumers, merchants and banks. It’s the start of a smarter way to pay," said Michael Abbott, CEO, Isis. "Together, with our partners, we’ve built a seamless mobile commerce experience. We’re pleased to bring the magic and simplicity of the Isis Mobile Wallet to consumers across the U.S."

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Dillards reports net income, sales growth in Q3

BY Dan Berthiaume

Little Rock, Ark. – Dillard’s reported moderate growth in net income and sales during the third quarter of fiscal 2013. Compared to the same period a year earlier, net income increased 5% to $50.9 million from $48.5 million, while net sales climbed about 1% to $1.51 billion from $1.49 billion.

According to Dillard’s, sales trends were notably strong in ladies’ accessories and lingerie followed by shoes and ladies’ apparel, while sales were weakest in the home and furniture category. Sales trends were strongest in the central region, followed by the eastern and western regions, respectively.

During third quarter 2013, the company closed its Euclid Square Mall clearance location in Euclid, Ohio. Dillard’s also announced the upcoming closure of its University Mall location in Chapel Hill, N.C., and its Collin Creek location in Plano, Texas. Both locations are expected to close by the end of the fourth quarter.

On November 2, 2013, the company operated 282 Dillard’s locations and 17 clearance centers spanning 29 states and an Internet store.

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