HSN working with ForeSee to measure mobile customer experience
Ann Arbor, Mich. — ForeSee, a provider of technology-driven customer experience analytics, announced that it is working with leading multichannel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee’s new Mobile On-Exit technology.
"Providing our customers with an unparalleled shopping experience is extremely important to us at HSN," said Ed Deutscher, HSN’s operating VP of digital technology. "With mobile being our fastest growing platform, it is important for us to fully understand how mobile is impacting our other sales channels; how it is being influenced by those other channels; and how the multi-channel HSN consumer is utilizing all of them combined. By employing the same consistent ForeSee measurement across HSN’s multiple touch points, we can see how these channels are contributing to one another and allow us to draw ‘apples-to-apples’ comparisons of the customer experience."
HSN ranked high in the 2012 ForeSee E-Retail Top 100 Index this spring. The 35-year-old company scored 81 out of 100 on the ForeSee satisfaction scale where 80 has long been the benchmark of excellence.
Bartell Drugs moving headquarters
Seattle — Bartell Drugs is moving its headquarters, the Seattle-based retail pharmacy chain said Thursday.
Bartell’s, which operates 58 stores in and around Washington State’s largest city, said it would move its headquarters to the West Seattle Corporate Center in October. Its present headquarters is in Georgetown, a neighborhood south of downtown Seattle. The new, 32,000-sq.-ft. headquarters was built in 1991 as the headquarters for Services Group of America.
Nordstrom Q2 profit falls 11%; accelerating expansion on Nordstrom Rack
Seattle — Nordstrom on Thursday reported an 11% decline in its second quarter profit, with its performance affected by the timing of its biggest sale of the year. The retailer also raised its profit and sales outlook for the year, and said it would accelerate the expansion of its Nordstrom Rack outlet-store concept.
Nordstrom’s net income for the quarter ended on July 28 fell to $156 million, from $175 million. Net sales, which include results from the full-line and direct businesses, increased 6.1% to $139 million compared with the same period in fiscal 2011.
Same-store sales were up 4.5%. Same-stores sales rose 1.1% at the company’s full-service department stores and 7.7% at its Rack outlets.
Nordstrom noted that its Anniversary Sale event, historically the company’s largest sale of the year, started one week later in July relative to last year.
The company said it plans to accelerate the growth of its Nordstrom Rack concept, given the strong performance of the business and availability of quality locations. Its initial plan for 15 store openings in 2012 remains, but will increase to 24 openings in 2013.
Nordstrom plans to have over 230 Rack stores by the end of 2016. Currently, there are 110 Nordstrom Rack locations.
Nordstrom said its direct channel continued to show strong sales growth with an increase of 40%, significantly outpacing the company’s overall performance and reflecting its ongoing initiatives in e-commerce.