MARKETING/SOCIAL MEDIA

Hudson’s Bay, Lord & Taylor launch app integrating traditional media and m-commerce

BY Staff Writer

Toronto — The HBC Department Store Group announced the launch of a new mobile shopping application for both its Hudson’s Bay and Lord & Taylor divisions that allows customers to instantly buy products seen in print by simply scanning an image.

HBC is partnering with Pounce, a mobile app that turns static print ads into instant digital storefronts by enabling customers to scan product images and complete a purchase in less than 30 seconds. It provides a secure, one-tap checkout, integrating with the retailer’s existing e-commerce system

“Our goal with this initiative is to complement traditional media with popular mobile technology, and Pounce creates the opportunity to combine offline and online channels in a seamless way,” said Michael Crotty, chief marketing officer for HBC. “Pounce’s unique capability is a natural fit as we roll-out and grow our omni-channel strategy for HBC.”

The app launched in Canada on Thursday, just ahead of this year’s Olympic Winter Games. Hudson’s Bay is the official apparel sponsor of the Canadian Olympic and Paralympic Teams for the Sochi 2014 Olympic and Paralympic Winter Games, and the upcoming ads for HBC Olympic apparel will be the first to display the Pounce mobile app opportunity for customers.

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OPERATIONS

Wal-Mart announces $10 million fund to support U.S. manufacturing

BY Marianne Wilson

Washington, D.C. — Wal-Mart Stores announced that it has created a $10 million fund to support manufacturing in the United States. In a joint announcement, Kent International, a New Jersey-based bicycle maker and one of the chain’s suppliers, said that it will move its production from overseas to Clarendon, S.C.

Walmart and the Walmart Foundation will fund the five-year program and work in collaboration with the U.S. Conference of Mayors to launch it in March. The fund will provide grants to innovators in the manufacturing sector and seeks to create new processes, ideas, and jobs that support America’s manufacturing footprint.

“If we want to grow manufacturing and help rebuild America’s middle class, we need the brightest minds in our universities, in our think tanks, and in our towns to tackle obstacles to U.S. manufacturing," said Bill Simon, U.S. president, Wal-Mart, at the United States Conference of Mayors’ winter meeting in Washington, D.C. "The $10 million fund will identify and award leaders in manufacturing innovation and help us all work together to create opportunity."

Wal-Mart also announced that it will host its second U.S. manufacturing summit in Denver, in August 2014. One focus of this year’s summit will be connecting manufacturers in need of component parts to factories with excess capacity.

"Many factories aren’t operating at full capacity. By working together, we have an opportunity to repurpose or help add production to some of these communities," said Simon. "This will help rebuild the American supply chain to support U.S. manufacturing and create more jobs."

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REAL ESTATE

Kmart to close two Philadelphia stores

BY Marianne Wilson

New York — Kmart will shutter two locations in the Philadelphia area this spring, Philadelphia Business Journal said. The locations, at The Gallery and at 900 Orthodox St., will close in late April.

“Store closures are part of a series of actions we’re taking to reduce on-going expenses, adjust our asset base, and accelerate the transformation of our business model. These actions will better enable us to focus our investments on serving our customers and members through integrated retail — at the store, online and in the home,” said Kmart spokesman Howard Riefs in an email to the Philadelphia Business Journal.

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