Hudson’s Bay names chief marketing officer
Toronto — Hudson’s Bay Company has appointed Michael Crotty as executive VP, chief marketing officer, Hudson’s Bay and Lord & Taylor. He will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.
Crotty has more than 25 years multichannel retailing and brand management marketing experience For the last 10 years, he has held progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom.
In other appointments, Hudson’s Bay named Russ Hardin as senior VP, chief creative officer, Hudson’s Bay and Lord & Taylor.
Hardin has strong domestic and global branding experience with such luxury and mid-tier retailers as Saks, Avon Products, Lord & Taylor and, most recently, Kohl’s Department Stores, in addition to running his own brand development agency. In his new role, Hardin will be responsible for building all creative elements for Hudson’s Bay and Lord & Taylor, as well as the leadership of social media, PR and events.
Crotty and Hardin will be based in both Toronto and New York, with teams in both markets supporting their respective banners.
Starbucks offers Twitter gift cards
Seattle — Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.
“Starbucks is really breaking ground here,” said Joel Lunenfeld, VP of brand strategy at Twitter. “Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience. It’s also central to what it means to be a modern brand.”
The digital eGift card is redeemable at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.
“What’s so exciting about extending our eGifting platform to Twitter is the open and real time nature of the platform,” said Adam Brotman, chief digital officer, Starbucks. “Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering.”
Starbucks first launched its eGifting platform in 2011 on Starbucks.com, and has extended the offer through Facebook, its iPhone mobile app and now through Twitter.
Weather Trends: November 2013
November 2013 is projected to be the coldest in five years for the United States as a whole and wetter than last year. A majority of the nation will trend colder than last year, but there will be some milder year-on-year trends in the east mainly due to warmer overnight temperatures; daytime temperatures will actually be closer to or even below normal. Snowfall will be greater than last year and likely the second most in 10 years for the nation as a whole. The first and last weeks of the month will be the highest risk period for snow in the Northern Rocky Mountains. The last week of November will be the highest risk period for snow in the Northern Plains and New England. Compared to the disruptions from Hurricane Sandy last year, demand for all seasonal categories during early November across the Northeast will be stronger. Replenishment systems will have a great deal of difficulty digesting the impacts of Sandy. Temperatures turn much colder compared to last year for a majority of the nation during the week of Black Friday, which is favorable for cold weather items like coats, hats, gloves, electric blankets and other seasonal gifts.
Weather Trends International offers year-ahead business weather forecasts and intelligence to hundreds of major retailers, suppliers, and we also support many commodity/energy traders. We offer an unparalleled competitive advantage by helping our clients proactively plan for the weather up to a year in advance. For more information on what we can do for you, please contact Jack Grum [email protected] or call 610-807-0118.