OPERATIONS

Hudson’s Bay unveils new rewards program

BY Katherine Boccaccio

Toronto — Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson’s Bay, Thebay.com or Home Outfitters.

Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

"We wanted to make sure we were rewarding all our customers, and especially our most loyal, for shopping in our stores and online," says Patrick Dickinson, SVP core marketing and brand strategy, HBC. "We looked at the point system, listened to customer feedback and made the program better.

HBC and Capital One Canada worked in partnership to redesign and better integrate the existing HBC Rewards and Credit programs.

When customers use their Hudson’s Bay MasterCard they double their points at Hudson’s Bay and Home Outfitters stores, and receive a 25% bonus everywhere else MasterCard is accepted.

The changes are effective Feb. 3.

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John Lewis names online director

BY Katherine Boccaccio

London — John Lewis department stores said Thursday it has appointed Mark Lewis as online director for the chain, effective March 4.

Lewis was previously CEO of Collect+, and also spent six years at eBay in roles including U.K. managing director and European marketplaces director.

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Apple granted trademark for its store design

BY Marianne Wilson

New York — Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”

In addition, the trademark covers Apple’s all-glass storefront design.

According to various reports, Apple first applied for the trademark in 2010, but its application was rejected by the patent office. A second application by the company also was rejected. According to the Apple retail news site Ifoapplestore, the earlier rejections came because the company failed to prove the design was "inherently distinctive.”

The third time proved the charm for Apple. According to reports, Apple submitted some 681 pages of materials with its third application.

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