MARKETING/SOCIAL MEDIA

Hulu and Pizza Hut teaming up for interactive ads

BY Marianne Wilson

New York — Online streaming video service Hulu will display interactive ads from Pizza Hut that will allow viewers to place orders on their computers or other devices right in the middle of the commercial.

Consumers will be able to place an order for pickup or delivery during the commercial, and then resume watching wherever they left off, according to the Washington Post. The ads will be shown on all platforms: desktop, mobile and internet-connected TV.

The Pizza Hut ads will debut this summer.

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FINANCE

Sally Beauty Q2 net earnings drop; names new COO

BY Dan Berthiaume

Denton, Texas – Sally Beauty Holdings reported declining net earnings in the second quarter of fiscal 2014 compared to the second quarter of the previous fiscal year. Net income fell 9.9% to $58.9 million, from $64.89 million.

Net sales fared better, rising 2.4% to $919.47 million from $898.24 million. Same-store sales grew 1%. Higher selling, general and administrative expenses, as well as charges related to a previously disclosed data security breach, impacted net earnings. Sally Beauty also cited weather as negatively impacting sales.

“Overall performance was solid with positive consolidated same store sales growth of 1%, sales growth of 2.4% and 10 bps of gross margin expansion,” said Gary Winterhalter, chairman, president and CEO. “Extremely unfavorable weather in the U.S. resulted in 5,426 store days closed in the fiscal 2014 second quarter versus 1,328 in the prior year, resulting in lower traffic and sales growth in the U.S. Sally and CosmoProf stores. The good news is that we saw positive traffic performance in the regions that were not materially impacted by store closures which gives me confidence that we are on the right track to improve retail traffic in the Sally U.S. stores.”

In addition, Sally Beauty named Christian A. Brickman, 49 as the company’s new president and COO effective June 2, 2014. At the request of the board, Gary Winterhalter, the company’s current chairman, CEO and president, will continue his current roles as chairman and CEO through April 30, 2015 or another date as the board may determine, and will to facilitate a transition of the CEO post to Brickman during this period.

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MARKETING/SOCIAL MEDIA

Lands’ Ends taps former Office Depot exec as chief marketing officer

BY Dan Berthiaume

Dodgeville, Wis. — Lands’ End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.

Most recently, Rado was senior VP of marketing and customer strategy for Office Depot, and prior to that he was VP of marketing for Victoria’s Secret Direct.

"I am confident that Steven’s proven success in the marketing vertical will be a great asset to us," said Edgar Huber, CEO and president of Lands’ End. "We look forward to adding a new member to the Lands’ End Leadership Team who will bring a wealth of knowledge in marketing Lands’ End to current and future consumers."

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