News

IBM: 2012 holiday shopping season to be ‘the year of mobile’

BY CSA STAFF

ARMONK, N.Y. — IBM’s fifth annual Online Retail Holiday Readiness report has uncovered that 2012 may just be the year of mobile.

Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in second quarter 2012, compared with year-ago period.

What’s more, IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.

However, despite the growing trend in mobile shopping, social is lagging, according to IBM. The company’s recent Retail Online Index saw a 20% decline in social shopping in the second quarter, attributable to a lack of understanding on how to fully leverage social media, IBM said. Additionally, the IBM 2011 Chief Marketing Officer study showed that 65% of CMOs surveyed believe they are underprepared for the growth of social and online channels.

Similarly, IBM’s "State of Marketing" 2012 survey found marketers are in the experimental stage when it comes to social media channels.

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STORE SPACES

Hudson’s Bay to close most remaining Zellers stores

BY Katherine Boccaccio

Toronto — Canadian retailer Hudson’s Bay Co. said Thursday it will shutter most of the remaining 64 Zellers stores that aren’t being converted to Target locations.

The Zellers parent sold the majority of the leases to Target Corp. last year. Many of the remaining 64 stores are expected to close by March 2013. Those that aren’t closed could potentially open under another retail banner, said Hudson’s Bay.

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FINANCE

Costco financial incentives approved by New Orleans City Council

BY Katherine Boccaccio

New Orleans — New Orleans has rolled out the red carpet in order to assure the first Costco location in the state.

The city council on Thursday unanimously approved nearly $6 million in financial incentives for a planned Costco in the New Orleans suburb of Carrollton.

The $45 million, 148,000-sq.-ft. Costco marks the warehouse club operator’s state debut, to reportedly be followed by a second in the capital city of Baton Rouge.

The New Orleans store is slated to open late summer 2013.

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