FINANCE

IBM to acquire Tealeaf Technology

BY Marianne Wilson

Armonk, N.Y. — IBM announced a definitive agreement to acquire Tealeaf Technology, San Francisco, a provider of customer experience analytics software that helps organizations to gain intelligence and react more swiftly to consumer trends in today’s digitally transformed marketplace. Financial details were not disclosed.

The acquisition is expected to close in second quarter 2012.

With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that provide chief marketing officers, e-commerce and customer service professionals with real-time and automated insights into online customer buying experiences across online and mobile devices. As a result, organizations can gain actionable insight that allows them to improve customer support, transform site usability, tailor marketing campaigns and increase online conversion rates.

Tealeaf has over 450 customers worldwide predominantly in financial services, travel, retail and communications services. Current clients include: Dell, Wells Fargo, Air Canada, GEICO, Orbitz, Crate & Barrel, Neiman Marcus, Expedia, Zappos, ING Direct, Best Buy, DirecTV, McKesson and StubHub.

“Marketers must continuously deliver a better customer experience on both the Web and mobile devices to meet the expectations of today’s empowered consumers," said Craig Hayman, general manager of industry solutions at IBM. "With these new capabilities from Tealeaf, we can not only provide chief marketing officers and other marketing leaders the qualitative insights into how customers actually experience their brands, but show them how to react in real time across marketing, sales and service.

Tealeaf will be integrated into IBM’s Enterprise Marketing and Management (EMM) Group, which includes previously acquired assets from Coremetrics, Unica and DemandTec.

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STORE SPACES

Arby’s uses location-based software to assess its market footprint

BY Marianne Wilson

Redlands, Calif. — Atlanta-based Arby’s Restaurant Group has licensed Esri’s Business Analyst software and business data to help with corporate decision making. Arby’s is using the location-based system to more accurately assess its restaurants and trade areas including growing, remodeling, and relocating restaurants.

"Esri’s Business Analyst has saved our GIS analyst countless hours and has had a positive impact on the Business Development department," said Dave Conklin, senior VP business development, Arby’s Restaurant Group.

Arby’s can now update the locations of its restaurants and business development activity on designated market area (DMA) maps, which describe the activity taking place in individual markets. These maps are readily accessible to users, including development teams working in the field, through the Arby’s intranet. Since the implementation, the teams are able to more easily and quickly monitor the business climate around each restaurant. This provides an opportunity for the organization to model different market scenarios to better serve its current customers and attract new ones.

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K.Wilson says:
Mar-25-2013 11:43 am

See a crystal clear picture
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K.Wilson says:
Mar-25-2013 11:43 am

See a crystal clear picture of how engaged your team is – and where the biggest potential increases in performance are with our Employee Engagement Software.

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REAL ESTATE

CBL and Horizon Group break ground on The Outlet Shoppes at Atlanta

BY Staff Writer

Chattanooga, Tenn. — CBL & Associates Properties and Horizon Group Properties announced that construction will begin immediately on a new outlet center in Woodstock, Ga. The 370,600-sq.-ft. initial phase of the center, to be named The Outlet Shoppes at Atlanta, is scheduled to open in August 2013.

The center is located at the newly constructed exit off I-575 at Ridgewalk Parkway; more than 112,000 cars pass the site daily. The center is convenient to travelers on Interstates 75, 85 and 20 and is expected to draw over four million visitors annually from a three-state area.

Designed in a shopper-friendly configuration, the center will feature covered walkways and landscaped courtyards to maximize the comfort and convenience of shoppers. Its design blends traditional, architectural with lively features children’s play area and a center court complete with fountains and fireplace to create a festive atmosphere for shoppers and other visitors to the center. The site will accommodate an additional 30,000 square feet of outlet shops and also features eight out-lots for restaurant and other uses.

“The Outlet Shoppes at Atlanta represents the new incarnation of the outlet shopping experience. It is located much closer to the residents of metro-Atlanta than existing outlet centers and its design makes shopping at the center much easier and more pleasant,” said Gary J. Skoien, CEO, Horizon Group Properties. “We also expect to draw shoppers from Tennessee, Alabama and other parts of Georgia. “

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