IBM to acquire Unica Corp.
Armonk, N.Y. IBM and Unica Corp. on Friday announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction valued at approximately $480 million. A publicly held company in Waltham, Mass., Unica will expand IBM’s ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.
“IBM understands the demands on today’s organizations to transform core business processes in functions such as marketing with intelligence and automation,” said Craig Hayman, general manager, IBM Industry Solutions.
Unica’s 500 employees will be integrated into IBM’s Software Solutions Group, which includes a range of industry-focused offerings. Unica software will complement the capabilities of IBM’s Business Analytics and Optimization Consulting organization — a team of 5,000 consultants and a network of analytics solution centers, backed by an overall investment of more than $11 billion in acquisitions in the last five years.
The acquisition is expected to close in fourth quarter 2010.
Babies’R’Us introduces exclusive line from LittleMissMatched
WAYNE, N.J. Toys”R”Us Inc. announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies”R”Us stores nationwide.
“LittleMissMatched is one of the most innovative kids’ brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies”R”Us,” said Karen Dodge, chief merchandising officer for Toys”R”Us. “This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies”R”Us stores.”
Ranging in price from $7.99 to $24.99, LittleMissMatched baby apparel and accessories feature a variety of styles, from classic prints to deco-modern patterns in fabrics such as baby-soft cotton, the company reported. The bedding and furniture line will feature safari-, monkey- and super-star themed designs as well as cribs, changing tables and dressers with interchangeable slats.
Macy’s, Fox Consumer Products ink ‘Glee’-ful deal
CENTURY CITY, Calif. Twentieth Century Fox Consumer Products and Macy’s have announced the launch of their exclusive “Glee” apparel line.
The apparel line is manufactured by Awake Inc. amd features fashion apparel including t-shirts, fashion tops and hoodies priced from $19.99 to $34.99. The line will be available at all Macy’s stores on Aug. 15.
“In just a short period of time, ‘Glee’ has inspired millions of fans,” said Martine Reardon, EVP marketing for Macy’s. “It is our goal to extend that excitement to the Macy’s customer with the products we’ll be showcasing in our stores. There’s something so refreshing about ‘Glee,’ and we are committed to channeling that into exclusive fashion merchandise that will impassion ‘Glee’ fans across the country.”
According to the companies, the Glee apparel program will be supported through a multi-platform advertising campaign including key placement in Macy’s Back-to-School direct mail, e-mail and social networking. Glee will also launch through the juniors section on Macy’s.com on Sept. 14 featuring the apparel along with Glee-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries and more, the companies reported.