IBM acquires cloud-based mobile alerts provider Xtify
Armonk, N.Y. — IBM announced the acquisition of Xtify Inc., a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.
The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.
With the increase of mobile devices, organizations across all industries are anxious to develop a mobile approach to engage their customers," said Kevin Bishop, IBM VP for digital marketing. "The acquisition of Xtify provides new ways for our clients to foster a direct, one-to-one communication channel with their customers."
Xtify will expand IBM’s Smarter Commerce Initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers. The technology is designed to help companies engage, convert and retain mobile application users and site visitors. Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available – helping businesses deepen connections with their customers.
A new IBM Institute for Business Value study confirms that leading organizations have seen clear benefits in their mobile investments to date: 73% have experienced measurable results from their mobile initiatives versus 34% of all other companies in the study.
Further, 81% stated that mobile capabilities are fundamentally changing the way their organizations do business, the study found.
Kudos @brandmaster63 on @IBM acquisition @Xtify Delight #mobile users + #brands via #CEM http://amex.co/13rIN5K
Teva opens first retail store
Goleta, Calif. — Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.
In line with the brand’s commitment to the outdoor lifestyle, the space blends a modern design with natural materials and provides an immersive experience with an outdoors aesthetic. The interior includes interactive displays and areas dedicated to customer gatherings. Consumer stories are integrated throughout the space to share inspiration from Teva’s brand promise of "Live Better Stories.”
Upcoming events will include video screenings, outdoor excursions, and workshops, all centered on the inspiration to find adventure in everyday life.
The project was a collaborative effort by Teva’s brand team and Huen, Portland, Ore.
"Our goal is to have the store act as a platform for sharing the Teva lifestyle," said Jason Bertoli, retail marketing manager, Teva, a division of Deckers Outdoor Corp. "This includes having customers share their stories with us, but is also about using the retail store as a catalyst for outdoor adventure. This comes to life in-store with staff recommendations, suggested local activities, organized excursions, and other engaging events, all with the goal of making adventure as accessible as possible for the community and Teva fans that visit Orlando from around the world."
Teva is a division of Deckers Outdoor Corp.
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Report: Urban Outfitters to build lifestyle village concept in Philly suburb
New York — Urban Outfitters has purchased 6.5 acres in the Philadelphia suburb of Devon, Pa., on which is plans to build a lifestyle shopping village concept, according to Racked Philly.
The report said that the retailer plans to build a Terrain garden center, an Anthropologie, a boutique hotel, two restaurants, and a specialty foods market, along with such other possibilities as a health/spa facility.
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