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IBM completes acquisition of Sterling Commerce

BY CSA STAFF

Armonk, N.Y. IBM on Friday announced the closing of its acquisition of Sterling Commerce. The company expands IBM’s ability to help clients accelerate their interactions with customers, partners and suppliers through dynamic business networks using either on-premise or cloud delivery models.

“We now offer a complete platform for multi-enterprise business transactions,” said Craig Hayman, general manager, IBM Industry Solutions. “In combination with IBM’s existing offerings, Sterling Commerce, Coremetrics and Unica are expanding IBM’s ability to help companies automate, manage and accelerate core business processes across marketing, selling, order management and fulfillment.”

With the acquisition of Sterling Commerce, IBM advances its ability to help clients integrate and automate business processes, resulting in improved demand generation, customer experience and fulfillment. Using the combined technologies of IBM and Sterling Commerce, clients have the flexibility to manage these processes — and their networks of business partners — through public or private cloud computing environments.

With the closing of this acquisition approximately 2,500 Sterling Commerce employees join IBM. Consistent with IBM’s software strategy, IBM will continue to support Sterling Commerce’s clients while allowing them to take advantage of the broader IBM portfolio.

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Best Buy launches video-game trade-in service

BY CSA STAFF

MINNEAPOLIS Best Buy announced that it has launched a video-game trade-in service in nearly 600 stores.

“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers,” said Chris Homeister, SVP and general manager for the home entertainment group at Best Buy. “Fall marks the launch of several highly-anticipated gaming titles and new technology, and we’re thrilled to provide gamers with innovative ways to connect with the games they love.”

Consumers can now bring their previously played video games into Best Buy and trade them for an instant Best Buy gift card to use for purchasing anything in the store, including any game or gaming accessory. Soon, they will be able to purchase a pre-owned game as well, the company reported.

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Target launches customizable ad server

BY CSA STAFF

MINNEAPOLIS Target has announced the launch of “My TargetWeekly,”a new customizable version of its popular online weekly ad. With My TargetWeekly, guests can create customized views and deal alerts to learn when their favorite items are on sale, the company reported. They also can view coupons, see top 10 deals, share via Facebook and Twitter and create their own customized mobile shopping lists for their next visit in-store or online.

“We are excited to provide our guests with yet another innovation to simplify their lives and improve their shopping experience,” said Steve Eastman, president of Target.com. “As the only retailer offering this technology, we are proud to give our guests more ways to make the most of their dollar, which helps us deliver on our ‘Expect More. Pay Less.’ brand promise.”

 

My TargetWeekly can also be found on the Target Facebook fan page and guests can share products and shopping experiences with friends to create smart recommendations. The more guests “love” a product, the smarter the recommendation engine becomes, the company said.

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