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IBM Coremetrics reports Cyber Monday sales up nearly 20%

BY CSA STAFF

New York – Online sales on Cyber Monday surged nearly 20% from last year, according to IBM Coremetrics, which tracks shopper behavior on more than 500 e-commerce sites. Many analysts expected Monday’s online shopping will tally more than $1 billion for the first time.

“Cyber Monday came in as the biggest shopping day of the year so far," said John Squire, chief strategy officer of Coremetrics, a unit of IBM Corp.” Retailers have done an exceptional job across the board of appealing to consumers with highly personalized promotions and a slew of free shipping promotions."

Online sales rose 19.4% in 2010 compared with last year, Coremetrics reported. The individual orders were larger than last year, according to Coremetrics, with the average order placed on Cyber Monday coming in at $194.89, up 8.3% from last year’s average of $180.03.

Cyber Monday sales outdid online sales on Black Friday by 31.1%, according to Coremetrics.

Shoppers also used mobile devices to make their purchases, with nearly 4% of all Cyber Monday shoppers using smart phones and other devices.

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Borders helps raise funds for special needs services

BY CSA STAFF

RANDOLPH, Mass. Borders and the May Institute, a national nonprofit serving children and adults with autism and other special needs, announced that they are partnering this holiday season to raise funds for critical services during May Institute’s Benefit Days at Borders, Dec. 3 to 5.

“The number of individuals diagnosed with autism and other special needs, brain injury and mental illness far exceeds the resources currently available for families in our communities,” said May Institute president and CEO Walter Christian, Ph.D., ABPP. “We are delighted to partner with Borders and grateful for the company’s support and commitment to our cause. Funds raised will make a profound, tangible impact on the quality of life for families across the country.”

During Benefit Days, Borders said it will donate up to 25% of every purchase made with a special event voucher during in-store or online check-out. For in-store purchases, customers must present the voucher (along with any Borders coupon) at the register. For online purchases, customers must include a promotional code (MAYT1235G) at check-out.  

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Old Navy helping troops stay connected

BY CSA STAFF

SAN FRANCISCO Old Navy, the exclusive retail apparel sponsor of The USO Presents “VH1 Divas Salute The Troops,” announced that from Dec. 3 through Dec. 9, Old Navy and its customers will aim to raise one million minutes for USO Operation Phone Home, which provides the time to U.S. troops stationed around the world to help them stay connected to their loved ones at home. Minutes can be bought in-store or online at OldNavy.com during the weeklong challenge — 100-minutes for $5. Additionally, Old Navy Facebook fans can donate even more minutes during the week just by “checking-in” to an Old Navy store with their mobile device and claiming a Facebook charity Deal; Old Navy will make a 100-minute, $5 donation to USO Operation Phone Home for every in-store check-in.

“Old Navy understands the importance of family,” said Tom Wyatt, president of Old Navy. “Together with our customers, we hope that supporting USO Operation Phone Home with one million minutes will provide comfort, hope and joy over this holiday season for our troops overseas and their families at home.”

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