IBM: iPad and other mobile devices to help drive strong online spending in November
Armonk, N.Y. — Online holiday shopping in November is expected to grow 12% to 15% versus the year-ago period, with mobile devices such as iPads and Android phones helping to drive spending, according to the IBM Coremetrics Benchmark analysis which gathers data directly from the websites of more than 500 leading U.S. retailers. The analysis also predicts that 15% of people in the United States who log onto a retailer’s website during November will do so through a mobile device.
“This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal,” said John Squire, director, product management, enterprise marketing management group, IBM Industry Solutions. “In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more.”
The early holiday season findings are based on data from IBM Coremetrics Benchmark, the only analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data. All of the data is aggregated and anonymous.
In other November holiday shopping predictions from IBM Coremetrics:
- The iPad factor: Shopping on the iPad will lead to more retail purchases than other mobile devices. This trend is based on October 2011 figures where iPad conversion rates reached 6.8% as compared with the overall mobile device conversion rate of 3.6%.
- Mobile traffic and sales: In October, nearly 11% of people used a mobile device to log onto a retailer’s site, up from 4.2% in the same period last year. Additionally, mobile sales continue to increase, reaching a high of 9.6% in October 2011, up from 3.4% last year,
- iPhone & Android: For the first time, Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4% of mobile traffic and Android 3.5%.
- Surgical shopping goes mobile: Mobile shoppers will display a laser focus on buying this season that surpasses that of other online shoppers with a 44.2% bounce rate on mobile devices versus online shopping rates of 37.3%
The social influence: While the industry will see modest increases in direct social buying, the influence of these sites and services will eclipse that of other channels.
According to October conversion rates, 9.2% of consumers that visited a retail site from a social media site made a purchase. This compares to 5.5% of all direct online shopping last year.
Also in 2010, the vast majority of social shopping will continue to come from Facebook, which in October accounted for 77% of all traffic from social networks.
Using sophisticated analytics technology, the IBM Coremetrics benchmark measures real-time sales data and online marketing results to uncover shopping trends across a wide-variety of channels including social media, mobile devices and other online sources where consumers interact with their brands.
Food 4 Less, Ralphs launches campaign to support local food banks
LOS ANGELES — Food 4 Less and Ralphs Grocery announced that they are inviting customers to help support local food banks and families in need through a special fund-raising campaign that kicks off Nov. 6. In addition, Food 4 Less’ Foods Co Division is also collecting donations for food banks in Central and Northern California.
Customers and Ralphs associates can support food banks in their community through the supermarket chain’s nonprofit arm, The Ralphs Fund, by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs supermarket.
Food 4 Less and Foods Co customers and team members can support food banks in their community through the supermarket chain’s nonprofit arm, The Food 4 Less/Foods Co Fund, by donating their spare change in collection canisters located at the checkstands in Food 4 Less stores in Southern California, southern Nevada and greater Chicago, and at Foods Co supermarkets in Central and Northern California.
The fundraising campaign will run from Nov. 6 through Jan. 28, 2012.
Monies collected will be donated to food banks and hunger relief organizations in the communities served by Food 4 Less and Foods Co in California, southern Nevada, and the greater Chicago area. Monies collected from Ralphswill be donated to food banks and hunger relief organizations in communities across Southern California served by Ralphs stores.
"Food 4 Less has a firm commitment to give back to the communities that our customers and team members call home," said Bryan Kaltenbach, president of Food 4 Less/Foods Co. "Through our ‘Bringing Hope to the Table’ checkstand fundraising campaign, our customers and team members can drive funds to local food banks to help hungry families who are our neighbors."
"Now more than ever, food banks and other hunger organizations are stressed and stretched," said Donna Giordano, President of Ralphs Supermarkets. "People who have never been in need before have been hurt by the difficult economy and they are struggling to meet their families’ basic food needs."
Army & Air Force Exchange Service announces Thanksgiving deals
DALLAS — The Army & Air Force Exchange Service announced that it is offering several Black Friday deals for military members and their families.
Among the deals being offered areSony 55" LCD TVs for just $899, HP Pavilion G6 Notebooks for $279, 50% off regularly priced ladies apparel from Izod, Calvin Klein, Michael Kors and others as well as an Xbox 360 4GB gaming systems with built-in Wi-Fi console for just $99. Additionally, all Coach handbags (both in-store and online at shopmyexchange.com) will be 25%off from 5:00 p.m. to 7:00 p.m.
The exchange also announced that the sale will continue throughout the weekend through Cyber Monday with more deals on electronics, accessories and tools.
"The Thanksgiving weekend specials are just the beginning of what will be a huge season of sales and savings at exchanges around the world," said the exchange’s Chief of Staff Col. Thomas Ockenfels. "From electronics to toys to jewelry, exchanges will have everything military families need, at the right price."