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IBM launches security software/services to protect critical data and disrupt cyber attacks

BY Staff Writer

Armonk, N.Y. — IBM has introduced comprehensive new security software and services to help organizations protect their critical data in an environment where advanced persistent threats, zero day attacks, breaches, and the financial impact on an organization continue to rise.

According to two IBM-commission studies, the average cost of a data breach increased by 15%, reaching an average of $3.5 million. The majority of companies surveyed say targeted attacks are the greatest threat, costing them on average $9.4 million in brand equity alone.

IBM’s new Threat Protection System leverages security intelligence and behavioral analytics to go beyond traditional signature-based defenses and firewalls to disrupt attacks across the entire attack chain.

The solution includes an end-to-end architecture of analytic and forensics software that helps organizations continuously prevent, detect and respond to ongoing and sophisticated cyber attacks, and in some cases, eliminate the threat before the damage has occurred.

"Advanced Persistent Threats have fundamentally changed the way organizations have to approach data security," said Brendan Hannigan, general manager, IBM security systems. "Today, defending against cyber attacks requires more than a signature-based or perimeter approach. Deep analytic capabilities and forensics are vital and need to include endpoint prevention, perimeter protection and the ability to guard against attacks before they can do damage."

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Duane Reade upgrades shopping app

BY CSA STAFF

Duane Reade has released the first update to its app for iPhone including the integration of iBeacon for 10 select Duane Reade locations active as of May 1.

“The Duane Reade app plays an integral role in our omnichannel customer engagement strategy,” stated Calvin Peters, PR/digital communications manager for Walgreens. “Mobile interaction is at the core of our social media success as mobile and social are intrinsically linked; the addition of these new 2.0 features, as well as the integration of iBeacon technology, will continue to fuel our digital customer experience strategy, as we strive to push forward our New York Living Made Easy mantra," he said. "It is incredibly important for Duane Reade to be where our customers are, including on their smart mobile devices. This update aligns with our goal to provide them with tools, programs and category specific consumer-generated media that offer relevant convenience, including trusted product and service insights.”

This update significantly adds to the existing features in the Duane Reade iPhone app including: the new Weekly Ads & Coupons, Pill Reminder, DR Walk-In, Preferred Store, Shopping List, Steps and QuickPrints from Instagram. The app update is part of Duane Reade’s commitment to foster greater customer engagement with its value-added loyalty offers, including digital and social content initiatives tied to the in-store shopping experience.

According to Duane Reade, the addition of iBeacon to the Duane Reade app vastly improves the customer in-store user experience. iBeacon is a technology Apple introduced with iOS 7 that uses Bluetooth Low Energy and geo-fencing to provide apps a new level of micro-location awareness, such as trail markers in a park, exhibits in a museum or product displays in stores. The inclusion of this technology to the Duane Reade app adds features such as lock screen notifications when initially approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision. iBeacon will initially be available at 10 select Duane Reade stores in Manhattan to test the viability of a further rollout.

The 2.0 update is the first in a series of major app announcements planned for Duane Reade in 2014, Peters said. The first wave of releases brings the app up-to-par with the features of the Walgreens’ iPhone app. Through the app’s in-store mode, customers will have quick access to their individual Balance Rewards loyalty program barcode, paperless coupons scorecard indicating the specific number clipped and the savings associated with each, a floor map displaying a bird’s eye view of the store location, product locator for item search and location plotting of the item via the in-store map, scanner options allow for instant product scans revealing detailed item information, mobile coupon clipping for immediate redemption at POS facilitating a seamless value-added experience via Balance Rewards and instant Instagram 4X4 prints directly to a Duane Reade location.

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Tweet products to your Amazon shopping basket

BY CSA STAFF

Thanks to a partnership between Amazon and Twitter, people can now link their Twitter accounts to their Amazon accounts and shop for items by responding to any tweet with an Amazon product link and hashtag #AmazonCart.

Customers can link their accounts by going to Amazon.com/AmazonCart.

The tweet only adds an item to a consumer’s shopping cart, but consumers must log into Amazon to complete their purchases.

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