FINANCE

IBM: Mother’s Day mobile sales up 23%

BY Marianne Wilson

ARMONK, N.Y. — Consumers shopping online for Mother’s Day gifts was up 15%, spurred by mobile commerce growth of 23% over 2012, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market.

A key finding of the IBM Benchmark was that retailers are making it easier for mobile shoppers to browse and buy with a tap of their finger by customizing mobile apps and web sites for on-the-go consumers. As marketers improved the digital buying experience, the average amount of time spent shopping was down by more than 10%, indicating that retailers have a better understanding of who individual shoppers are and what products they want to buy. This Mother’s Day, mobile shoppers took less time to buy. Consumers browsed and shopped in half the time through mobile devices as compared to desktop users.

In addition, mobile shoppers averaged an estimated three-and-a-half minutes per shopping session whereas desktop computer users took twice as long to shop with an average of six minutes to complete their transactions. 



In other findings from the IBM Digital Analytics Benchmark report:

  • In the week leading up to Mother’s Day, online shopping grew by 15%, with average orders reaching $209, representing a four percent increase compared to the same period last year.
  • Department store sales were up by more than 20% in the week leading up to Mother’s Day compared to the same time last year. Retailers simplified the digital buying experience for customers, with iPad conversions increased dramatically by more than 315%, with the iPhone increasing 184%.
  • In the three weeks leading up to Mother’s Day, online jewelry sales nearly tripled compared to last year, representing a 180.6% increase. Mobile traffic was up almost 59% and mobile sales were up almost 38% compared to 2012.

This news is based on findings from the IBM Digital Benchmark, described by IBM as the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. The IBM Digital Benchmark uses anonymous data from the IBM Data Analytics Benchmark to provide the most accurate and immediate snap shot online shopping trends.

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May-20-2013 07:37 am

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N.Shah says:
May-20-2013 07:37 am

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OPERATIONS

Mall of America unveils new logo and tagline

BY Marianne Wilson

Bloomington, Minn. — Mall of America, the nation’s largest retail and entertainment destination, has unveiled a new logo and tagline.

"Mall of America is never static," said Maureen Bausch, Mall of America executive VP of business development. "We are always new, constantly changing to offer the latest, hottest and most memorable experiences for our guests. Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media. The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America."

Mall of America partnered with Duffy & Partners, Minneapolis, to develop a new iconic image. The new logo is designed to interactively utilize colors for a dynamic representation of the heart of Mall of America. Pink for Susan G. Komen Race for the Cure, silver and gold for the holiday season and red, white and blue for Independence Day are just some of the colorful interpretations guests can anticipate. As an animation, flowing ribbons of color streak across the screen to create the "star" shape, with the ribbons designed as a nod to the ribbons of the retired Mall of America logo.

Accompanying the new logo is a new tagline, "Always New." While maintaining the status of "The Place for Fun," Mall of America constantly introduces new retailers, exhibits, rides and events. More than 20 new stores opened their doors in 2012 and similar numbers are expected to be reached in 2013.

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OPERATIONS

Westwood Contractors names president

BY Staff Writer

Ft. Worth, Texas — Westwood Contractors announced that effective May 1, Michael W. McBride has assumed the role of president in addition to his position as COO at the firm.

“This promotion acknowledges Mike’s leadership role in the strategic direction of the company as it continues to grow,” said Robert D. Benda, CEO of Westwood.

Prior to joining Westwood in 1994, McBride held construction management positions at Payless Shoe Source and Zale Corporation.

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