MARKETING/SOCIAL MEDIA

IBM study: Consumers willing to share personal info – for a price

BY Katherine Boccaccio

New York — A new IBM study of more than 30,000 global consumers found that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

According to the findings, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.

"Today’s consumer has been conditioned by multiple industries — from healthcare to travel — to expect personalized interactions across different channels," said Jill Puleri, IBM Retail Global Industry Leader. "IBM’s study shows consumers are willing to share details about themselves, particularly if they receive a personalized experience in return.”

Consumers have high online expectations across the board. IBM’s study found that the five most important omnichannel capabilities to consumers are, in order:

• Price consistency across shopping channels;
• Ability to ship items that are out of stock in the store directly to their home;
• Option o track the status of an order;
• Consistent product assortment across channels; and
• Ability to return online purchases in the store.

The IBM study found that consumers fall into four distinct groups differentiated by their interest in and use of social, location and mobile technologies while shopping. Nineteen percent of consumers surveyed lag behind the majority of the population when it came to using technology to shop. Another 40% of shoppers use social, location and mobile technologies for information gathering, but are not likely to use them to purchase products. Twenty-nine percent use social, location and mobile much more extensively, for everything from researching products to ordering goods. Twelve percent of consumers surveyed are classified as "Trailblazers," those who use these technologies across channels and base their choice of retailer on whether they make that possible.

The survey found that consumers are increasingly shopping online. In 2013, 84% of shoppers surveyed by IBM chose the store to make their last non-grocery purchase. This year, that figure dropped to 72%. Surprisingly, showrooming is not behind this online growth. While more respondents showroomed this year (8% versus 6% last year), only about 30% of all online purchases actually resulted from showrooming — a drop from nearly 50% last year. Seventy percent of online purchases were made by shoppers that went directly to the web.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

First Data: Strong holiday shopping boosted December spending growth

BY Katherine Boccaccio

Atlanta — First Data Corp., in its SpendTrend analysis for December, reported that dollar volume grew 6.1%, which marked a significant spike compared to November’s growth of 4.4% as holiday shoppers were out in full force with no time to procrastinate due to the shortened holiday shopping season.

SpendTrend tracks same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S. merchant locations serviced by First Data.

The growth was supported by extended store hours, pre-Christmas and post-Christmas, and the promotional environment that lured in last-minute, bargain-seeking shoppers. The wide year-over-year gas price discount that was seen for the past few months tightened and also helped to propel the growth higher. Gas Station dollar volume growth was 3.4%, the highest growth in five months; however, adverse weather across the Midwest and Northeast hindered shopper foot traffic and subdued the overall growth.

Retail spending growth of 3.1% jumped from last month’s growth of 1.3%. With a shortened holiday shopping timeline punctuated by winter storms, shoppers felt the pressure and increasingly stepped up retail spending as the month progressed. The healthy growth was largely supported by stronger sequential spending growth in retail categories such as Building Material & Supply Dealers, Health & Personal Care Stores and General Merchandise Stores, which saw growth of 11.1%, 4.9% and 3.6%.

Average ticket growth of 0.8% improved considerably compared to November’s growth of -0.3% as shoppers loosened their purse strings and showed an increased propensity to spend more for holiday gifts. Retail average tickets also marked a comeback with growth of 1.2% compared to 0.6% last month. Despite the healthy improvements in overall average tickets and retail average tickets, the growth slowed toward the end of the month as merchants integrated deeper discounts to attract last minute shoppers and to clear excess inventory.

“Spending growth was strong in December as shoppers were more confident and enjoyed stronger income growth compared to 2012, which encouraged consumers to open up their wallets this holiday season,” said Krish Mantripragada, senior VP, Information and Analytics Solutions, First Data. “More so, holiday shoppers were out in full force and did not have time to procrastinate due to the shortened holiday window this year. Merchants also made it easier for the consumer to shop this holiday season by providing price-matching, free shipping guarantees and expanded store hours throughout December.”

Meanwhile, spending growth on credit cards hit a four-month high in December as consumers increasingly turned to credit to fund discretionary holiday purchases.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Claire’s selects 1010data to analyze, manage data

BY Katherine Boccaccio

New York — Big data discovery and data-sharing solution-provider 1010data said that Claire’s has chosen its cloud-based platform for big data discovery across its global businesses. 1010data allows Claire’s to integrate data from throughout its enterprise and provide a self-service analytical platform for users to derive data-driven insights and receive fast access to business results.

With over 3,000 stores serving more than three million customers in the U.S. and across Europe annually, Claire’s generates vast volumes of data from its point-of-sale, inventory, merchandising, supply chain and other enterprise systems. Claire’s continued growth has increased its need for a more extensive solution with improved data analysis capabilities.

“The amount of data our stores generate expands on a daily basis,” said Rob Cole, senior VP, Information Technologies at Claire’s. “In order to compete effectively, it is increasingly important to analyze data at a more granular level. This meant that we needed to invest in a global platform that would allow us to manage big data and easily glean insights.”

1010data allows Claire’s to not only analyze the data in its local businesses, but also share analyses with colleagues at any time from any location. Standardizing Claire’s globally on 1010data’s big data discovery platform, including business intelligence and enterprise data warehousing, has further integrated its teams worldwide while providing the insight Claire’s needs to be in tune with its local customers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...