FINANCE

Icahn outlines six ‘facts’ in new EBay letter

BY Dan Berthiaume

New York – Billionaire investor Carl Icahn, who released an open letter criticizing the board of EBay for conflicts of interest on Feb. 24, has released a second open letter outlining what he calls six facts about questionable decisions by the current EBay board.

These facts, as stated by Icahn, are that EBay has refused to engage in open debate and so far has not responded to an offer from CNBC to conduct a public forum between Icahn and EBay that EBay pre-empted a planned IPO of Skype and instead sold it at 70% below purchase price to board member Marc Andreessen; that EBay so far has not responded to a request by Icahn to examine all books and records relating to the Skype sale; that Andreeseen sits on the boards of and advises at least five direct EBay competitors; that board member Scott Cook’s status as founder and board member of Intuit poses a conflict of interest to EBay’s PayPal business; and that the Department of Justice is investigating a previous hiring embargo on Intuit employees Cook requested of EBay.

EBay, which issued a public response to Icahn’s previous open letter, has not yet responded.

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MARKETING/SOCIAL MEDIA

EBay Enterprise extends marketing partnership with Karmaloop

BY Dan Berthiaume

King of Prussia, Pa. — eBay Enterprise, a global provider of omnichannel solutions, including commerce technologies, retail order management, fulfillment and customer care services and marketing solutions, has extended its partnership with Karmaloop to provide marketing solutions that increase conversion.

Karmaloop is an online reseller of more than 500 underground streetwear name brands and fashion products in more than 80 countries. Since 2012, EBay Enterprise has managed fulfillment for the company’s Karmaloop.com, BrickHarbor.com, Plndr.com, and Boylston Trading Co. sites.

“With eBay Enterprise, we’re able to engage our customers throughout the entire purchase path,” said Chris Mastrangelo, COO, Karmaloop. “We’ve experienced great success with their fulfillment services and have engaged with the EBay Enterprise Marketing Solutions team for usability, analytics, user experience strategy and creative to support optimizing our site experience and drive greater conversion. We’re excited to expand our relationship with them.”

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MARKETING/SOCIAL MEDIA

Neiman Marcus launches shopping app

BY Dan Berthiaume

Dallas – Neiman Marcus is launching the NM app for iPhone. Key features include shopping and the ability to text, email, call or FaceTime any sales associate directly from the app.

Other features include checking on loyalty points and cards, viewing upcoming events such as designer appearances and promos, and the ability to follow the Neiman Marcus blog, read catalogs and watch videos. The app allows a customer to search by department to locate or contact sales associates at any Neiman Marcus store.

"Our belief in the importance of providing exemplary customer service has been a core corporate value at Neiman Marcus for over 100 years,” said Wanda Gierhart, chief marketing officer, Neman Marcus Group. “The NM App is the perfect mobile companion to enhance your shopping experience. We look forward to using this cutting edge technology to make our customer relationships even stronger.”

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