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Iconix buys Sharper Image

BY Marianne Wilson

New York City — Iconix Brand Group said it has signed a definitive agreement to acquire The Sharper Image brand and intellectual property assets for $65.6 million in cash.

Iconix purchased Sharper Image from a joint venture led by Gordon Brothers Group, Hilco Consumer Capital, and Bluestar Alliance. Sharper Image products are sold nationwide at department and specialty stores and direct to consumer through the Sharper Image catalog and e-commerce website, sharperimage.com

"This is an exciting acquisition for Iconix," said Neil Cole, chairman and CEO, Iconix Brand Group. "With the addition of the Sharper Image brand, we continue to demonstrate the diversification of our business model and strength of our company. We always believed that the Iconix platform could be leveraged across numerous industries and this acquisition reinforces that message."

Iconix owns, licenses and markets an array of brands, including Candie’s, London Fogg, Joe Boxer and Fieldcrest to name a few.

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Whole Foods supports Share Our Strength’s No Kid Hungry campaign

BY CSA STAFF

AUSTIN —Whole Foods is supporting Share Our Strength’s No Kid Hungry campaign with several promotions:

  • Whole Foods will match donations up to $25,000 of funds donated online, WholeFoodsMarket.com/holidays, to the cause;

  • When shoppers purchase gift cards from Nov. 16 through Dec. 31, Whole Foods will donate $1 for every card purchased to No Kid Hungry;

  • When shoppers purchase organic Fuji apples from Nov. 14 through Dec. 25, Whole Foods’ produce partners will donate up to $30,000 to the cause; and

  • When shoppers redeem Hain-Celestial coupons (which owns such brands as Arrowhead Mills, Terra Chips and Celestial Tea) — highlighted in Whole Foods Market’s Whole Deal sales flyer for the holidays — each coupon redeemed will garner a 40-cent donation to No Kid Hungry.

"The No Kid Hungry Campaign has an amazing mission that’s aligned with Whole Foods Market’s core values and we’re honored to team up with shoppers and vendors this holiday season to continue fighting childhood hunger," Whole Foods co-CEO Walter Robb said. "The approach to ending childhood hunger on the local, regional and national scale makes three meals a day a reality for thousands of children. As with our commitment to the Whole Kids Foundation, which aims to improve children’s nutrition, we believe that every child deserves to be nourished so they can reach their full potential."

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Mall at Short Hills launches interactive holiday experience

BY CSA STAFF

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

As guests walk through the 22-ft. Ice Palace, they encounter 6-ft. snow globes featuring Beluga whales and polar bears in BBC video footage. Visitors can leave a handprint on an ice patch and compare its size to a polar bear’s paw. They also can compare their height to a polar bear’s, and try out the imposing Ice Throne that is actually cold to the touch and a unique photo opportunity.

The Ice Palace was designed and produced exclusively for Taubman by Global Experience Specialists. The all-audience video footage is provided courtesy of BBC Worldwide Ltd. and BBC Motion Gallery.

Besides special holiday offers throughout the mall, there are sweepstakes drawings, “Santa Paws” nights for pets, and a holiday concert series that runs throughout November and December.

Click here for more Mall Marketing Spotlights.

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