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IHOP enters Saudi Arabia

BY Dan Berthiaume

Glendale, Calif. — DineEquity, Inc., parent company of IHOP Restaurants, has opened the first IHOP restaurant in Saudi Arabia. The restaurant, located in “Le Mall,” is part of a seven-brand restaurant destination in Jeddah, which opened Dec. 14.

The opening represents the fifth restaurant for the IHOP brand in the region since 2012 under its multi-franchise agreement with M.H. Alshaya Co., an international franchise operator which has opened IHOP locations in Kuwait and the United Arab Emirates. The agreement between Alshaya and IHOP Franchise Company, LLC, allows for the development of 40 restaurants across the Middle East and North Africa region, with plans to expand to markets including Lebanon, Qatar, Oman, Bahrain and Egypt.

“We are delighted to add Saudi Arabia to the expanding list of countries where guests can enjoy the great food and service that are the hallmarks of IHOP restaurants everywhere,” said Julia Stewart, chairman and CEO, DineEquity Inc., and interim president, International House of Pancakes, LLC. “Our restaurants in this region have already proven that there is a great demand for our menu in this market, thanks to the tremendous job Alshaya has done in bringing their unparalleled expertise and high standards of excellence to our restaurants there. We look forward to working together to open additional locations throughout the region.”

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Crocs seeks new CEO after equity deal

BY CSA STAFF

A search is underway for a new CEO at Crocs following an investment by private equity firm Blackstone and ongoing sales and profitability challenges which could see thefunky footwear maker open fewer stores.

Crocs said John McCarvel planned to retire from his position as Croc’s president, CEO and board member around April 30, 2014 as the company rethinks its approach to growth with increased input from Blackstone representatives who will occupy two board seats.

"As we look forward, 2014 will be a significant transition period for the company,” said Crocs chairman Thomas Smach. “We will recruit a new CEO who will work with the reconstituted board to refine our short-term and long-term strategic plans, which will include a sharper focus on earnings growth with less emphasis on top-line growth. We will focus on improving financial performance, particularly in the Americas and Japan, as well as enhancing our global retail execution.”

The emphasis on profitable growth and retail excellence may result in the company moderating the pace of investments in new retail stores, according to Smach, who noted the company is focused on creating long-term value for shareholders.

“Over time, we intend to further elevate our brand positioning by enhancing our consumer-driven marketing and distribution strategies and capabilities,” Smach said.

The revised strategy and change in senior leadership follows a $200 million investment by Blackstone that in addition to two board seats bought the company newly issued preferred stock that pays a 6% dividend rate and the potentially lucrative option of being converted into common stock at $14.50 a share.

"Blackstone sees tremendous opportunity in the Crocs brand and global franchise. The company has the infrastructure and products to enable continued growth across the wide range of geographies and channels through which it operates,” said Prakash Melwani, senior managing director and chief investment officer of Blackstone’s Private Equity Group.

In conjunction with news of Blackstone’s stake and the departure of CEO McCarvel, Crocs also reduced its fourth quarter outlook and said restructuring charges are likely in 2014. The company expects revenues to be at the low end of a previously provided guidance range of $220 million and $225 million and that its loss would be closer to the low end of a range of 20 cents to 23 cents a share.

The reduced outlook for sales and profits follows disappointing results for the third quarter in which sales declined to $288.5 million from $295.6 million and profits tumbled to $13 million, or 15 cents a share, from $45.1 million, or 49 cents a share.

Outgoing Crocs CEO McCarvel spent 10 years at the 12 year old, once high flying company, including the past three in the top job.

"We’ve made tremendous progress as a company over these past 10 years – from a one-season, one-shoe, and one-country brand to a diversified, four-season global footwear leader that is on solid financial footing,” McCarvel said. “The investment by Blackstone is a vote of confidence in our company and our brand, and Crocs will benefit from Blackstone’s financial, consumer, retail and brand experience and relationships."

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Pantene picks Gisele’s flowing mane

BY CSA STAFF

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

Beginning in January 2014, Bündchen will appear in all elements of the brand’s marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007. She will be the face of a new campaign debuting in January 2014, to support the launch of Pantene‘s first-ever, clinically-tested, anti-oxidant damage-blocking technology. The damage blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair. The technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair, according to the company.

“Gisele is truly a woman who has it all — not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” said Kevin Crociata, marketing director of North American Hair Care at Procter & Gamble. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves. Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our North American Pantene family.”

Pantene will also launch a new Damage Detox Collection in the coming year which is designed for women in need of an elevated level of damage repair looking to essentially ‘reset’ their hair. According to P&G, it is the first-to-mass detoxifying shampoo, conditioner, and treatment system that cleanses impurities, protects from oxidative damage and provides shine. The Pantene Pro-V line already includes 21 collections the company contends help provide all women with healthy, beautiful hair. The current lineup includes, Repair & Protect, Daily Moisture Renewal, Smooth & Sleek, Sheer Volume, Color Preserve, Curl Perfection, Beautiful Lengths, Nature Fusion, Classic Care, Anti-Breakage, Aqua Light, Everlasting Ends, Heat Shield, Ice Shine, Truly Natural, Truly Relaxed, Ultimate 10 as well as Pantene Expert Age Defy and Advanced Keratin Repair and Stylers.

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