News

IKEA Canada adds interactive element to catalog

BY Katherine Boccaccio

Burlington, Ontario, Canada — IKEA Canada announced Monday that its new catalog, debuting Aug. 13, has incorporated a host of interactive elements designed for smartphones and tablets.

When holding a smartphone or tablet over a page, users are able to access films about IKEA products, experience 3D models, look behind closed doors with an X-ray function or change curtains and get creative.

Users will access the bonus material by downloading the IKEA app to smartphones or tablets, or by visiting www.IKEA.ca.

A selection of preview pages from the 2013 catalog will be posted on Pinterest, to allow viewers to “pin” favorite items and enter to win IKEA gift cards.

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FINANCE

French retailer Auchan inks franchise deal with India’s Max Hypermarket

BY Staff Writer

Dubai, India — A Monday report by Reuters said that French retailer Auchan has entered into a franchise agreement with Max Hypermarket, India.

Max operates 13 hypermarkets in India, which will be rebranded as Auchan stores in early 2013.

The pair said they plan to open 12-15 new stores annually across India. Because Max Hypermarket India Ltd is controlled by retail and hospitality company Landmark Group, which operates hypermarkets under the Max brand only in India and therefore is not restricted under foreign ownership regulations.

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News

Ikea Canada launches interactive catalog

BY CSA STAFF

BURLINGTON, ON — Ikea Canada has given its 2013 catalog an interactive makeover. When holding a smartphone or tablet over a page, users are able to access films about Ikea products, experience 3D models, look behind closed doors with an x-ray function or change the curtains and get creative. To access the bonus material, users must download the Ikea App to smartphones or tablets.

In addition to the new, interactive features, For the first time, Ikea Canada will be posting a selection of preview pages from the catalog on Pinterest, so that people can find a page and Pin their favourite kitchens, bedrooms, bathrooms or living rooms, granting them the opportunity to win Ikea gift cards for Pinning.

"With the 2013 catalog, we have packed in lots of new interactive features, 300 new products and the latest design trends that truly inspire the imagination," says Madeleine Löwenborg-Frick, public relations manager for Ikea Canada. "We want our customers to interact with our Catalogue and experience our products in a unique and creative way."

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