IKEA Canada cuts energy use
Burlington, Ontario As part of an ongoing commitment to reduce the emission of greenhouse gases associated with the use of electricity and energy in its business, IKEA Canada announced that, by the end of April 2009, it will have reduced energy consumption in its stores by 25% through implementing new practices and technologies.
To mark its accomplishment, all IKEA stores in Canada will participate in World Wildlife Fund’s Earth Hour, a global event created to mobilize people around the world to turn their lights off for one hour at 8:30p.m. on Saturday, March 28, to show support for action on climate change.
“IKEA believes that climate change is a major threat to both the environment and people, and CO2 emissions need to be reduced rapidly to prevent real dramatic effects on our climate system,” said Kerri Molinaro, president, IKEA Canada.
Supervalu unveils program to ease meal planning
MINNEAPOLIS Supervalu has launched “Simply Good Meals” — new easy-to-recognize, branded destinations within its family of stores where consumers can go to find complete easy-to-make meal solutions in one spot.
The program is designed to help consumers create a balanced meal for the family by bringing all the components together in one area.
Most stores will initially feature up to four Simply Good Meals destinations, including two in the produce area, one in the meat section and one in the deli department. Some stores will also have additional meal and soup destinations in the deli area.
“Research shows that most people don’t know at 4 o’clock what they are having for dinner that night, and in many cases, these hurry-up meals result in less-than-balanced and more expensive food choices,” said Jim Smits, Supervalue group VP fresh foods merchandising. “We wanted to make it easier for our customers to answer that inevitable ‘what’s for dinner’ question by providing them with simple, convenient, affordable ideas for creating a real home-cooked meal.”
Teen collection comes home at Walmart
BENTONVILLE, Ark. In an effort to attract that all-important teen market, Walmart has launched a new home furnishings collection for teens. “Your Zone” is available in stores nationwide and on Walmart.com.
“Your Zone provides a platform for teens to create their own space and express their evolving personality, for less,” said Linda Hefner, EVP home at Walmart. “The Your Zone collection further strengthens our branded product offering. Teens love the fun products, and moms love the unbeatable prices.”
The collection features interchangeable bedding and furniture to enable teens to personalize their rooms. Bedding is available in bright, fun patterns and reversible solids, and includes comforter sets priced from $28 to $40, sheet sets from $12 to $24, and window treatments for less than $15. Furniture and lounge seating will arrive in stores in late spring to round out the collection.