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Immediate Impact

BY Marianne Wilson

The RoomPlace has slashed the time it takes to produce its in-store promotional signage from one week to just five to 10 minutes by switching from a manual and time-consuming series of processes to an integrated, automated solution.

“Since the introduction of the technology, we are now able to print all signage within the store,” said Michelle Pacynski, chief information officer, The RoomPlace, Lombard, Ill., which operates 24 locations in the Chicago and Indianapolis metro areas. “Previously, our processes were manual, so we’re saving a great deal of time.”

The retailer is using the solution (the Retail Enterprise Suite from Episys, Chicago) to manage its everyday floor signs, “as advertised” floor signs, bedding signs and group package signs. Retail Enterprise is an out-of-the-box configurable solution that combines precise labeling and promotional retail signage software with mobile applications. It allows retailers to drive content from a single source to all types of output media, including paper, the World Wide Web, handheld mobile devices and electronic signage.

Previously, The RoomPlace had three to four systems for producing signs, and none were very user-friendly.

“Our systems were very time consuming, and we had to create signs centrally, so it was very difficult to get new promotional signs out to the field quickly,” Pacynski said.

With the new solution in place, the retailer has found it is able to initiate promotions much faster than it could in the past.

“The Retail Enterprise Suite has transformed how we carry out price changes within the business,” Pacynski added. “We can change things very quickly in our showrooms and run different promotions as and when needed. If there are any pricing changes we need to make at the last minute, we know we can handle it.”

The implementation of the technology has also resulted in an improved customer experience. The new signage is cleaner and consistent across all stores, according to Pacynski.

“We have eliminated signage inaccuracies caused by our old, manual processes,” she added, “and are able to present our core customer concept—great savings on beautifully designed rooms—in a way that helps drive our average ticket.”

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Kmart launches Smart Sense

BY CSA STAFF

HOFFMAN ESTATES, Ill. – Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense line, its new Kmart brand that includes a wide range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications. The quality of the Smart Sense line is comparable to that of national name brands, and on average costs 20% less, according to the company.

"With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands," said Mark Snyder, chief marketing officer, Kmart. "While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn’t typically expect to see under a store brand."

The Smart Sense line currently consists of hundreds of products available in Kmart stores and the product line will expand to more than 1,200 items by early 2011, the company reported. Kmart said it will also support the Smart Sense line launch through multiple communications channels, including advertising, coupon offers, merchandising displays, sampling, digital marketing and event marketing.

In addition to the introduction of the Smart Sense line, a new look has been created for many other Kmart brand products, the company reported. The brighter and more vibrant packaging has been designed to capture the "colorful thinking" Kmart is demonstrating through its new product and brand announcements. In addition to the Smart Sense line roll-out, Kmart is also introducing products in a re-launch of its other exclusive brands, which include, Little Ones baby care products, Champion Breed pet care products, Image Essentials personal care products and VitaSmart vitamin products.

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Target to open ten stores on 10/10/10

BY CSA STAFF

MINNEAPOLIS Target announced that it will open 10 stores across the country, resulting in the creation of more than 2,400 jobs.

The stores will open in the following communities:

 

    * Sacramento East: 6507 4th Ave., Sacramento, Calif.     * Simi Valley West: 51 Tierra Rejada Rd., Simi Valley, Calif.     * Bakersfield Central: 2901 Ming Ave., Bakersfield, Calif.     * San Jose North: 95 Holger Way, San Jose, Calif.     * Azusa: 809 Azusa Ave., Azusa, Calif.     * Salt Lake City: 1110 S. 300 West, Salt Lake City, Utah     * Little Rock University: 420 S. University Ave., Little Rock, Ark.     * Christiana: 800 Christiana Mall, Christiana, Del.     * Flushing: 4024 College Point Blvd., Flushing, N.Y.     * Braintree: 250 Granite St., Braintree, Mass.

 

“These new Target store openings will help support local economies and make life easier for our guests by creating new jobs, spurring development and providing the utmost in convenience and value,” said John Griffith, EVP property development for Target. “We are looking forward to deepening our relationship with guests in communities across the country.”

As part of the grand opening celebrations, Target said each store will contribute to its community by initiating a local grant program, contributing to the United Way, donating food to Feeding America and product to the local Goodwill chapter and encouraging team members to volunteer their time to serve their community.

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