Instagram to add advertising
New York — Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.
“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” Instagram said on its blog. “After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”
Promotions will start to appear on the mobile application, which lets users share images from smartphones, in the next couple of months.
Instagram reassured users that they will retain control over their images and be able to hide ads they don’t like.
“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right,” the company wrote. “As always, you own your own photos and videos. The introduction of advertising won’t change this.
Study: Men shop mobile more than women
Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.
The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).
Other interesting results from the study include:
- Both sexes typically use tablets for shopping in their living rooms (44.2%) and bedrooms (22.5%), while 9.8% of respondents make purchases in the bathroom.
- Nineteen percent of men and 25% of women use mobile devices to check prices and read reviews in the store.
- Fifty-one percent of consumers in the Northeast and 71% of consumers in the South have made a purchase online.
- Six-in-10 shoppers age 65 and older have made an online purchase this year.
101 Mobility seeks to open KC franchise market
Wilmington, N.C. — National mobility equipment franchisor 101 Mobility is seeking to attract potential franchisees in the Kansas City, Mo., market. 101 Mobility has introduced geo-specific online advertising combined with SEO-rich organic content to reach potential Kansas City franchise candidates.
101 Mobility currently has 29 franchisees operating physical and online stores in 70 territories.