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Intel hires Staples global marketing exec

BY Marianne Wilson

San Francisco — Intel Corp. said it has hired senior Staples executive Steven Fund to oversee its global marketing, effective June 2. He will be responsible for marketing strategy, communications, social media and advertising duties.

"As our industry and our business is changing, we need to change the way we develop, build, and market our products, and Steve is going to be a key asset for us as we move forward," CEO Brian Krzanich said in a statement on Monday.

Fund was most recently senior VP of global marketing at Staples. He also spent time at Procter & Gamble, and at PepsiCo.

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Skechers signs long-distance runner Kara Goucher as brand ambassador

BY CSA STAFF

Skechers was not always a brand one associates with running, but times are changing. The brand’s performance division has signed long-distance runner Kara Goucher to its Performance Elite Team.

The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature the world-class female runner in global marketing and advertising campaigns.

Goucher’s achievements include winning the bronze medal in the 2007 World Championships in the 10,000 meter, competing on the U.S. Olympic team in 2012 and 2008, placing first in the 2012 USA Half Marathon Championships and placing third in the 2012 Olympic marathon trials in Houston, Texas.

“We know Kara will make a fantastic addition to our team,” said president Michael Greenberg. “This partnership strengthens our commitment to the Skechers Performance brand and adds tremendous credibility to what we are accomplishing. Integral to our strategy is working with top runners to develop performance shoes that exceed expectations. We believe elite athletes like Kara and Meb competing in Skechers Performance footwear further drives growth in this key division of our company.”

“I am excited to be joining the Skechers Performance Division,” said Goucher. “The team is dedicated to making the best shoes possible for runners of all levels. They take direct feedback from athletes and apply it to their shoe development. Skechers Performance is willing to think outside the box in an effort to put their athletes first. I am honored to be joining this team and I look forward to a great relationship on and off the roads."

A competitive runner for more than 20 years, Goucher grew up in Duluth, Minnesota and attended the University of Colorado in Boulder. She is currently training in Boulder, Colo., with her coaches Mark Wetmore and Heather Burroughs.

The announcement comes nearly two weeks after the company reported a sales increase of 21% to $546.5 million and a same-store sales increased of 5.6%, giving the company its second highest quarterly revenue in its 22-year history.

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New CEO at Butterball

BY CSA STAFF

Butterball has named Kerry Doughty as the company’s president and CEO.

"Butterball will benefit from Kerry’s leadership, vision and passion for customers and associates as he steps into his new role as president and CEO," said Walter Pelletier, president of Maxwell Farms, which shares equal ownership of Butterball with Seaboard Corporation. "Butterball has a strong legacy of providing quality, great tasting products that families enjoy every day, and Kerry is committed to that tradition."

"Kerry is an excellent selection for this role," said Steven Bresky, president and CEO of Seaboard Corp. "His experience, passion, customer focus and strategic leadership will drive the Butterball organization to continued success."

Doughty joined Butterball in 2007 as EVP of sales, marketing and innovation. In his role as EVP, Doughty held responsibility for Butterball’s domestic and international retail and food service customer relationships, oversaw all marketing and public relations initiatives and led new product and innovation development. Prior to his seven years with Butterball, Doughty served for more than 25 years in customer service, sales and brand marketing roles of increasing responsibility, including leadership positions with large consumer brands such as Perdue Farms, Hardee’s and Wilson Foods.

"I’m honored to serve as Butterball’s next president and CEO," said Doughty. "My predecessor was extremely successful in establishing operational efficiencies and a solid, integrated business plan that I truly respect and plan to maintain. Moving forward, I hope to build on that foundation and position our innovation and customer needs at the forefront of Butterball’s business initiatives."

The company said that responsibilities associated with the EVP position will be assigned in short order to ensure a “smooth and seamless transition.”

Doughty succeeds Rod Brenneman, who — according to the company — has fulfilled his three-year commitment to develop Butterball’s long-term vision for the organization. “During his time with Butterball, Brenneman made a positive impact upon the company and leaves Butterball as a more integrated and efficient organization that is well positioned for continued growth and profitability well into the future,” the company said in a statement.

"I am very proud of what we successfully built during my time with Butterball, and perhaps most proud of the outstanding team we’ve assembled — a team which is second to none," said Brenneman. "I’m humbled and grateful for the opportunities we’ve had over the last three years, and am confident Kerry will continue to lead Butterball on the right path during the months and years ahead."

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. — producing more than 1 billion pounds of turkey each year. For more than 50 years, the company has provided foodservice and retail products to customers and consumers around the world. Butterball products are currently distributed throughout the U.S. and in more than 30 countries. Butterball operates six processing plants located in North Carolina, Arkansas, Missouri and Illinois.

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