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Irish c-store Topaz selects fuel price management solution

BY CSA STAFF

Dublin, Ireland Ireland-based fuel and convenience retailer Topaz has selected a suite of products from KSS to provide day-to-day fuel price management and optimization to its more than 300 retail locations.

Topaz, which has the largest network of service stations in Ireland, will use PriceNet, PriceNet Mobile, PriceNet Web, KSS Visualizer and KSS Mapping solutions for a fully integrated fuel price management offering. The company will implement this suite of solutions to enable them to respond more quickly to changing oil prices.

“We selected these KSS solutions to obtain the highest level of efficiency around our execution of fuel price changes. Having a system that provides enhanced market responsiveness will enable us to improve our overall performance around fuel volume and margin,” said Frank Gleeson, retail director for Topaz. “We are convinced that these KSS solutions offer our stores a ‘best practices’ approach to fuel pricing.”

PriceNet is a pricing solution that supports the key tasks and stakeholders involved in retail fuels pricing. It also includes PriceNet Mobile, which delivers real-time fuels pricing via handheld mobile devices such as PDAs and Blackberrys. In addition, PriceNet Web facilitates exchange of data between field offices and the head office to allow review and authorization.

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Fire up some savings

BY CSA STAFF

As it has become more challenging for retailers to demonstrate value on leading brands, one of Target’s favorite strategies is the $5-gift-card offer when shoppers purchase two or more featured items. While it’s a nice bonus to get $5 for free on items shoppers purchase regularly, this week’s “wow” item is a Brinkman-brand gas grill featured in the retailer’s circular. Available in red or stainless steel, shoppers can receive a $100 gift card for purchasing the $329 product with free assembly. The allure of $100 makes the prospect of purchasing the grill much more compelling.

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Target wins again, but who saw it?

BY CSA STAFF

Brand Target scored a victory this weekend at the Indianapolis 500, when Dario Franchitti took the checkered flag for Target Chip Ganassi Racing. Franchitti led 155 of the race’s 200 laps to claim his second Indianapolis 500 victory. Not only did the Target sponsored car win the race, but the other car Target sponsors, driven by Scott Dixon, finished in fifth place. That’s great news from a competition standpoint, but unfortunately from a marketing standpoint the Indianapolis 500 is not platform for marketing communications it once was. Interest in the event continues to wane as numerous empty seats were visible in the stands throughout the race. And from the standpoint of television viewers, there is nothing worse or more boring that when a driver leads from wire to wire as was practically the case with Franchitti’s dominant showing.

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