MARKETING/SOCIAL MEDIA

Isaac Mizrahi gets QVC show

BY CSA STAFF

West Chester, Pa. Fashion designer Isaac Mizrahi is getting his own show on QVC called “Isaac Mizrahi Live!” where he will pitch everything from cakes to potpourri, according to the Wall Street Journal. He will also be designing his own line of cheesecakes.

The show will stray from the standard sell of cable shopping channels, and will serve as a part pitch, part reality TV show. Mizrahi will pitch various items — including his cheesecakes — while he engages in his other activities, talks about his life and takes questions from callers, the report said.

The program will air eight hours a month.

In August, he opens his first boutique on Madison Avenue.

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Amazon.com 2Q profit down

BY CSA STAFF

SEATTLE Amazon.com announced that its net income for the second quarter decreased 10% to $142 million in the second quarter, or 32 cents per diluted share, compared with net income of $158 million, or 37 cents per diluted share, in second quarter 2008.

Net sales increased 14% to $4.65 billion in the second quarter, compared with $4.06 billion in second quarter 2008.

 

Amazon.com, which has grown to be much more than an online book seller, saw sales in worldwide electronics and general merchandise grow 35% in the second quarter. Worldwide Media sales grew 1% to $2.44 billion.

For the third quarter, Amazon.com said it expects net sales to be between $4.75 billion and $5.25 billion, or to grow between 11% and 23% compared with third quarter 2008.  

Operating income is expected to be between $120 million and $210 million, or between 22% decline and 36% growth compared with third quarter 2008.

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‘New Moon’ rises at Nordstrom

BY CSA STAFF

NEW YORK

Nordstrom is getting in on the “Twilight” craze by launching a new collection inspired by the upcoming film, New Moon.

 

InStyle reported that the Nordstrom line, available in stores Oct. 15, will include jackets, tees, jewelry and other items featuring themes from the popular vampire series. More girly than goth, the collection even gives fans the opportunity to express their support for the vampire Edward or the werewolf Jacob.

Other merchandise related to New Moon likely will hit stores soon, as the film promises to be one of the bigger blockbusters of the year.

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