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iSign releases new foodservice advertising solution

BY Dan Berthiaume

Richmond Hill, Ont. — Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit. The solution is a form of advertising technology that combines digital signage with mobile messaging.

Through this technology, restaurants can now send real-time discounts and offers to customers’ mobile phones while they’re in close proximity or inside the restaurant ready to make a purchase.

iSign’s technology does not require customers to download an app to instantly redeem those coupons and deals. Instead, restaurants can connect via Wi-Fi or Bluetooth signals to any customer’s mobile device, and in a privacy-conscious way that does not require customers to share personal information.

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Accepting Entries: In-Store Digital Innovation Award

BY Staff Writer

New YorkChain Store Age’s Retail Store of the Year design competition has added a new category for its 2014 awards: in-store digital innovation. Retailers, design firms, vendors and suppliers are all eligible to submit entries.

Click here for more information and for an entry form. Any questions, please email Chain Store Age editor Marianne Wilson at [email protected].

Eligible projects are stores/restaurants opened between November 30, 2012 and December 30, 2013.

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Groupon entices last-minute holiday shoppers

BY CSA STAFF

Groupon is offering last-minute holiday shoppers Grouponvelope and a digital gift voucher. With these new options, Groupon lets local merchants who do not have a gift card program reach customers who are looking for last-minute holiday gift ideas.

“Many merchants don’t have the resources to invest in the same digital gifting solutions provided by national retailers, and they miss out on sales that are important to their bottom line,” said Groupon CEO Eric Lefkofsky. “Our new gifting solutions create a level playing field for local merchants and effortless last-minute holiday shopping for consumers.”

The digital gift vouchers and Grouponvelope and are available for virtually every deal on Groupon.com, including travel experiences from Groupon Getaways and products from Groupon Goods. Once the purchase process begins and “Give as a gift” is clicked, shoppers can choose “Electronic Style” or “Print Style.”

With “Electronic Style,” the gift giver can choose from four different electronic envelope themes and select a delivery date at checkout. The animated e-card will arrive on the selected delivery date.

With “Print Style,” the gift giver can print out a specially designed gift Grouponvelope that can be cut and folded into a holiday-themed envelope and card. Detailed instructions on how to assemble the Grouponvelope are illustrated here.

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