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Israeli firm Aimee Soft joins O Alliance Network

BY Marianne Wilson

New York — Aimee Soft, a Tel Aviv-based software company, has become an affiliate member of The O Alliance, adding a service that helps brands identify products most likely to result in online transactions.

Aimee Soft functions on multiple levels to establish and optimize a consumer’s potential contribution to a brand’s business through websites and m-commerce. It takes into account variables such as weather conditions and time of the day and using data automatically generated by Aimee Soft’s engine to determine the items most likely to result in a transaction, essentially an individualized marketing campaign aimed at the consumer.

Data from websites other than the client’s is also analyzed.

“Aimee Soft allows us to give our clients something totally unique and valuable, with real metrics associated with its implementation,” said Andrea Weiss, founder of The O Alliance. “We are continuing to build our network of affiliate partnerships and couldn’t be happier to welcome the Aimee team and their capabilities.”

The O Alliance recently added Crayon Data, a big-data firm focused on retail issues, to its list of affiliates.

Yossi Boker, CEO of Aimee Soft, commented: “We aim to think about the possible contribution or ultimate outcome each end user brings to a company’s bottom line. All of the affiliates in this broad network are committed to the same thing. We are in tremendous company.”

Other members or affiliates of the alliance include iVibe, JGA, Multimedia Plus, Olson-Ng Retail Consulting Group and Splashlight. Fashion retailers and brands, which make up a large part of its client base, using the network’s services include Macy’s Inc., Nordstrom Inc., Ann Inc., L Brands’ Victoria’s Secret unit, Adidas, Sam Edelman, David Yurman, Aldo Group, J. Jill and Jockey.

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Billabong taps NetSuite to power omnichannel strategy

BY Marianne Wilson

New York — NetSuite Inc., a provider of cloud-based financials, ERP and and omnichannel software suites, said that boardsports retailer Billabong International Ltd. selected NetSuite SuiteCommerce to help transform customer interaction with its brands through the implementation of a new global omnichannel platform.

The platform will be progressively rolled out across the retailer to provide a true omnichannel experience across its wholesale, retail and ecommerce operations.

“Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy, said Billabong CEO Neil Fiske. “We have high expectations of potential strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with NetSuite to build an industry leading global platform that creates a seamless customer experience across all of our channels, including wholesale.”

NetSuite SuiteCommerce provides Billabong with a scalable order management solution that will allow it to utilize its inventory more effectively and be quickly updated to keep pace with the rapidly evolving retail industry and consumer expectations. The consolidation onto a NetSuite’s single, unified cloud commerce platform will allow Billabong to achieve a variety of benefits, including allowing in-store sales associates to deliver a more personalized shopping experience with a comprehensive view of the customer history and the ability to order products from a tablet or mobile device if it’s not available in the store.

Also, Billabong will be able to monitor and manage each of its branded global websites from one single platform that can support up to 190 currencies, 19 languages, and multi-country tax compliance.

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Caruso Affiliated names new digital marketing executive

BY Dan Berthiaume

Los Angeles — Privately held real estate development company Caruso Affiliated, has named Chris Baccus to senior VP, digital marketing. Baccus will lead digital strategy for various Caruso brands across all digital platforms, including SEO/CRM, digital advertising, social media and the entire company’s Web and mobile assets, reporting to chief marketing and communications officer Judy Johnson.

Baccus joins Caruso Affiliated from Golin, where he served as executive director of digital, western region, since 2012. Baccus managed strategic digital marketing and social media activations for all clients served by Golin’s Los Angeles, San Francisco, and Orange County offices, including Nintendo, Toyota, PetSmart, and Nestlé. During his time at Golin, he doubled its digital practice revenue.

Previously, he served as executive director of digital and social media for AT&T, where he was responsible for the external social media presence of the brand, driving customer engagement and overseeing content decisions and collaboration with other marketing divisions. He has also held executive strategy positions at creative agencies including Wunderman and Digitas, where he worked with major automotive clients.

“Caruso is known for its world-class retail and lifestyle experiences and I’m thrilled to have the opportunity to enhance our digital footprint to best reflect our unique properties and offerings,” said Baccus. “I look forward to working with the incredible team and brand resources at Caruso.”

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