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Italian hypermarket retailer Bennet implements Checkpoint EAS

BY Dan Berthiaume

Montano Lucino, Italy — Italian hypermarket retailer Bennet has completed the rollout of electronic article surveillance (EAS) loss prevention solutions in its stores in Italy. The solution involves the installation of 1,000 P20 EAS antennas from Checkpoint’s Evolve solutions, as well as radio frequency (RF) tags, Alpha high-theft solutions and point-of-sale deactivators, in addition to the rollout of an RF source-tagging program aimed at increasing on-shelf availability, improving open merchandising while reducing labor costs and inventory shrink.

As part of the partnership, EAS labels will be applied to the merchandise during the manufacturing process, resulting in the items arriving in-store shelf-ready. This enables store associates to focus on customer-centric activities rather than attaching security tags. The program is being run through Checkpoint’s dedicated Source Tagging Evaluation Center, which considers technical, packaging and supply chain requirements when recommending the application of the most suitable EAS labels to the different types of merchandise.

“Checkpoint’s support has been invaluable,” said Luigi Forgione, director of the Bennet Group. “The company has worked closely with our technical team to create a solution that offers superior merchandise protection without affecting the store aesthetics. We are delighted with the final installation and look forward to extending our collaboration with Checkpoint, a company which shares our goals of being at the forefront of the retail industry by offering the greatest variety of products, ensuring our stores’ security in a new, modern and welcoming manner.”

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Motorola releases personal shopping device

BY Dan Berthiaume

Schaumburg, Ill. — Motorola Solutions Inc. has released a personal shopping device designed to enable customers to quickly scan items with faster checkouts. The MC18 Personal Shopper is Motorola’s fifth generation personal shopping device and provides shoppers with real-time discount coupons for items they are purchasing and suggestions for complementary merchandise.

The MC18 includes an advanced imaging engine that enables the instant capture of virtually any 1D or 2D barcode, whether it is printed on paper or displayed on the screen of a mobile phone, without having to orient the barcode. It also comes equipped with Bluetooth Low Energy technology and can be used for gift registry applications and product picking by store associates processing online orders, as well as for price audits, inventory management and price

“The MC18 Personal Shopper represents the fifth generation of our retail solution that has been deployed in more than 65 retail chains and has transformed the shopping experience of customers around the world,” said Joe White, VP of enterprise mobile computing, Motorola Solutions. “The MC18 can help retailers minimize shoppers’ frustration with long lines at checkout, and more efficiently deploy staff to focus on customer service tasks – helping boost customer satisfaction, basket size and sales.”

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Marketing solutions provider BrightTag becomes Signal

BY Dan Berthiaume

Chicago — BrightTag, a provider of real-time, cross-channel marketing technologies, has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled its Open Data Platform, a patented suite of products designed to help brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.

Signal also introduced new capabilities in its Open Data Platform that enable marketers to simultaneously collect, connect and act on customer engagement data, across channels and devices in real-time.

"Signal works with leading brands around the world that tell us they’ve typically invested in about 17 different marketing technologies to the tune of tens of millions of dollars," said Mike Sands, Signal’s president and CEO. "These technologies are critical solutions for email, CRM, media, mobile, search marketing and more. But the process of integrating them is so daunting for marketers that few technologies actually are able to talk with one another."

Inventory/data collection technology vendor RGIS L.L.C. and electronic shelf labeling (ESL) provider SES have launched a new global partnership. The partnership extends to all segments of retail, including both grocers and non-food retailers.

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