OPERATIONS

J. C. Penney wins latest court round; rehires company vet Ken Mangone

BY Katherine Boccaccio

New York — A New York judge on Thursday rejected a request by Macy’s to block J.C. Penney from selling Martha Stewart goods under the "JCP Everyday" label for now, while it appeals a ruling allowing the sale. An order temporarily barring Martha Stewart from selling goods branded with her name at J.C. Penney’s is still in place.

Justice Richard Andrias of the Appellate Division of State Supreme Court in Manhattan rejected Macy’s request for a temporary restraining order that sought to block Penney from selling the Martha Stewart goods without her name.

In other news, the revolving door continues to turn at Penney with the news that Ron Johnson-appointee Nick Wooster, SVP of product and design is out while company veteran Ken Mangone has returned to the fold. Mangone, who left Penney last December after 35 years with the company, is returning to his previous post as EVP of product development, design and sourcing. His return is one of new CEO Myron Ullman’s first major moves in personnel.

Wooster, an outspoken fashion blogger and style-setter in men’s fashions, previously held positions with Bergdorf Goodman and Neiman Marcus. He joined Penney in spring 2012, brought in to overhaul men’s clothing. But his edgy fashion-forward sensibilities, which included a penchant for European-cut or slimmer silhouettes, was considered an odd fit with Penney’s traditional customer base.

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OPERATIONS

Office Depot debuts citizenship site for Earth Month

BY Katherine Boccaccio

Boca Raton, Fla. — Office Depot announced Thursday that it has debuted a new corporate citizenship website – Officedepotcitizenship.com – in recognition of Earth Month.

The site provides information about the company’s various initiatives, including ethics, diversity and the environment, presented in an interactive format.

“On this new website, we are proud to showcase a wide range of sustainability initiatives that not only contribute to our social and environmental goals, but also have a meaningful impact on our economic sustainability,” said Neil Austrian, CEO, Office Depot.

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M.Dai says:
Apr-18-2013 03:50 pm

My brother recommended I might like this blog. He was totally right. Flange This post truly made my day. You can't imagine just how much time I had spent for this information! Thanks

M.Dai says:
Apr-18-2013 03:50 pm

My brother recommended I might like this blog. He was totally right. Flange This post truly made my day. You can't imagine just how much time I had spent for this information! Thanks

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Study: 76% of women prefer in-store shopping over smartphone

BY Katherine Boccaccio

Boston — Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

“What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

According to Swirl, retailers would be well served to focus their mobile strategies more on enhancing the in-store shopping experience than enabling online sales transactions on mobile phones.

Other study highlights include:

  • Only 1% of women prefer to buy apparel using mobile apps and sites compared to 76% who prefer shopping in-store;
  • When ranking what they like least about shopping in-store, women said crowds (84%), transportation and parking (70%), and interacting with sales associates (45%) were the least-liked aspects of shopping in-store.
  • Women are more likely to seek style advice from family or friends who are shopping with them (37%) than from a retailer’s mobile app/site (9%).
  • Even when an item is unavailable in store, only 22% of women will use that retailer’s mobile app or site to buy the item.
  • 50% of the women polled would willingly share their phone’s location and other personal information with a retailer in return for an in-store credit, gift, flash sale or early access to new styles. For 47% of women, the price tag for sharing location information is just $5.
  • Women are almost twice as likely to value a personalized offer delivered to their smartphone while shopping in a store (58%), than being reminded of an in-store sale by a sales associate (33%) or making a purchase from an online flash sale site (31%).

"Women overwhelmingly prefer to shop for clothes and fashion in retail stores rather than online via their smartphones or laptops," said Hilmi Ozguc, Swirl’s CEO. "That is not going to change dramatically anytime soon. Retailers have a huge opportunity to use mobile technology to influence shoppers by delivering personalized content and offers where and when they matter most – while customers are shopping in their stores."

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M.Dai says:
Apr-18-2013 03:56 pm

This is a very inspiring post. I am always very impressed by your musings. You post extremely helpful ideas. Keep it up. Keep blogging. Really looking forward to seeing your next article.
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M.Dai says:
Apr-18-2013 03:56 pm

This is a very inspiring post. I am always very impressed by your musings. You post extremely helpful ideas. Keep it up. Keep blogging. Really looking forward to seeing your next article.
Flange Supplier

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