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Jack Bauer on Amazon Prime mission

BY CSA STAFF

The hit show 24 staring Kiefer Sutherland as super agent Jack Bauer will be available exclusively to subscribers of Amazon’s Prime Instant Video service.

Amazon.com has a licensing agreement with Twentieth Century Fox Television Distribution which allows its Prime Instant Video to be the exclusive online-only subscription provider for all 192 episodes of the program.

Prime members can access all eight seasons of the program along with 24: Redemption, a TV movie based on the series, in advance of 24: Live Another Day, which will premiere on FOX on May 5. Prime Instant Video will also be the exclusive online-only subscription home for streaming 24: Live Another Day later this year.

“24 has been extremely popular with Amazon customers over the years,” said Brad Beale, director of digital video content acquisition for Amazon. “Whether they are hard-core Jack Bauer fans or just discovering the series for the first time, Prime members are going to love catching up on the previous seasons of 24 as well as 24:Live Another Day.”

For those unfamiliar with the show, 24 chronicles Jack Bauer’s race against the clock to thwart political assassination attempts and multiple terror plots, with each season taking place within one 24-hour period.

The addition of 24 to Prime Instant Video is the latest in a long list of exclusive content offerings to drive participation in Amazon’s Prime service. The key value proposition of the service is that Amazon’s Prime customers are able to view videos on hundreds of compatible Amazon Instant Video devices including Kindle Fire HDX, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox, PlayStation and the Wii. In addition, Prime Instant Video is the only U.S. online subscription streaming service that enables offline viewing on a plane, on vacation, and anywhere a user may not have access to Wi-Fi.

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Jack Link’s ready for European feast

BY CSA STAFF

The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.

Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.

“Jack Link’s mission is to be the number one provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s Beef Jerky. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”

Unilever’s meat snacks were sold under the BiFi brand in Germany, Benelux, Austria and Switzerland and the Peperami brand in the United Kingdom and Ireland.

“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Unilever Europe president Jan Zijderveld.

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Food assortment, prices lowered at Family Dollar

BY CSA STAFF

In a move to increase traffic and grow sales, Family Dollar said it added 400 products to its food offerings and reduced prices on 1,000 other items.

As part of the rollout, the operator of more than 8,100 stores enlisted the aid of television personality, author and chef Pat Neely. Plans call for Neely to participate in several special events including a recipe contest in which the challenge is to prepare a meal for four for under $15. The contest winner will receive a cooking experience with Neely at his home in Memphis.

“At Family Dollar, our focus is solely on our customer. It’s important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value,” said Jason Reiser, Family Dollar’s chief merchandising officer. “I am excited to add these new food items to our already robust assortment, and I am confident that our customers will be impressed by the expanded selection we have to offer.”

According to Neely, Family Dollar stores have everything shoppers need to make delicious dishes at everyday low prices whether the occasion is a quick weeknight meal, fun lunch or family reunion.

“Pat brings a down-to-earth style and flair that resonates with Family Dollar and our customers,” Reiser said. “We are excited to welcome Pat to the Family Dollar family. He’s a great ambassador for us as we expand our food assortment.”

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