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Jack in the Box pops up with Vine campaign

BY Dan Berthiaume

San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.

The videos are available within the Vine mobile application as well as on the Jack in the Box website, and will be promoted via the restaurant chain’s Twitter and Facebook page. The website will solicit user-generated content gathered throughout the summer.

"In addition to providing a continual pipeline of digital content, the Vine promotion does a great job of connecting together our big summer products, and utilizing a technology platform that really resonates with our target,” said Andrea Shuff, director, marketing communications, Jack in the Box.

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Fandango, Rue La La offer V.me digital wallet service

BY Dan Berthiaume

Los Angeles – Fandango and Rue La La have both begun offering customers the option of using the V.me digital wallet service from Visa to pay at online checkout. V.me eliminates the need to enter billing, shipping and account information, and instead allows consumers to pay for a purchase by entering their user name and password.

Other e-commerce merchants that have recently started accepting V.me payments include Crutchfield, Modnique, and Sonic Electronix.

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Sears Holdings to improve omnichannel distribution operations

BY CSA STAFF

Sears Holdings has selected HighJump Software, a global provider of supply chain management software, to help the company manage its distribution network.

The retailer will implement the HighJump Supply Chain Advantage warehouse management system as well as HighJump solutions for yard and labor management across its North American distribution network, which includes 41 distribution centers that cover more than 40 million sq. ft., 106 market delivery operation sites for cross docking appliances and integrated retail fulfillment from select stores for online purchases.

HighJump Software offers a market-leading adaptable, scalable technology platform. The HighJump adaptability tools enable customers to configure work flows in warehouse management systems with internal resources to meet rapidly changing marketplace demands, while maintaining the ability to perform fast, seamless upgrades.

“Our company is committed to building an agile, leading-edge supply chain,” said Jeff Starecheski, VP logistics services, Sears Holdings. “The HighJump solutions will allow us to expand our fulfillment capabilities while improving service to our customers and members.”

“Sears Holdings’ selection of the HighJump Supply Chain Advantage suite is a testament to our software’s breadth of functionality and scalability that will support one of the world’s largest retailers’ omnichannel distribution network,” said Russell Fleischer, CEO, HighJump Software. “We’re thrilled to be working with Sears to help it optimize its supply chain as it continues to innovate its distribution network.”

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