FINANCE

Jamba Juice in agreement with Capgemini; to focus on franchising

BY Marianne Wilson

Emeryville, Calif. — Jamba Inc., operators of Jamba Juice stores, reaffirmed its commitment to accelerate its move to an asset-light model with the announcement that the company has entered into an agreement with Capgemini, a leader provider of consulting, technology, and outsourcing services. (Asset light means a company is focused on franchising and managing locations rather than owning them.) The agreement provides enhanced administrative tools, technology services, and capabilities for Jamba, and is anticipated to create workflow efficiencies while reducing costs as the brand pursues a 10%-20% reduction of overall G&A in 2015.

As part of the drive to an asset-light model, Jamba is also initiating an expanded franchise recruiting and development program. The company is targeting the addition of 500 new stores in the next five years. Combined with Jamba’s ongoing refranchising initiatives, Jamba is expected to move to an 80%+ franchise-to-company-owned model in the next 18 months.

Under the agreement with Capgemini, specific administrative tasks, including application maintenance and development as well as finance and accounting support, that are currently being handled internally at Jamba will be transitioned to Capgemini, providing Jamba with enhanced efficiencies in key areas. The transition, which will utilize Capgemini’s global enterprise model methodology for business process transformation, is expected to contribute to the 10%-20% reduction of overall G&A.

“The relationship with Capgemini is intended to provide the Company with the tools and capabilities required to support our growth plans,” stated Karen Luey, executive VP and chief financial and administrative officer, Jamba, which operates Jamba Juice stores globally. “This move is part of our ongoing efforts to enable rapid global growth supported by world-class infrastructure, processes and systems. We are providing strong outplacement support for affected employees and we were able to find roles within the organization for a number of those whose positions will be transitioned.”

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MARKETING/SOCIAL MEDIA

Express launches mobile promotion with GQ

BY Dan Berthiaume

Columbus, Ohio – Express Inc. will be using Rich Media Messaging (RMM) technology from Iris Mobile to drive the fashion retailer’s seasonal “Back-to-Business” sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.

In-store signage and a spread in the September issue of GQ will showcase the four startup finalists and prompt participants to text to vote for their favorite entrepreneur. Express and GQ will also leverage their respective websites and social media platforms to promote the sweepstakes. Each of the four Back-to-Business finalists have a unique code that participants can text to enter their vote and automatically opt in to the sweepstakes and all future Express messaging campaigns. Participants will then receive an RMM with a shareable video message from their chosen contestant that can then be shared via Facebook and Twitter.

Iris Mobile, a Chicago-based mobile marketing platform, enables brands to send interactive messages containing pictures, videos, coupons, promotions, extended text and web links, and to track campaign analytics for consumer behavior.

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News

PetSmart expands its Pop-Up Park (P.U.P.) program

BY CSA STAFF

PetSmart has partnered with the City of Sacramento to bring a portable, popup dog park to Sacramento. The dog park, which provides more than 9,000 sq. ft. of space for pet owners and their pets, is now open.

There are currently two other PetSmart P.U.P.s in the country: one in Phoenix, Arizona, and a second in downtown Detroit (Detroit’s first urban dog park). In addition, PetSmart plans to bring a P.U.P. to one more community by the end of 2014.

This newest park, officially called the PetSmart P.U.P. Small Dog Park, is located at 1900 University Ave. in Sacramento, California.

"At PetSmart, we believe in enriching people’s lives through the power of pets, and this is centered on giving back to the communities where we all live and work,” said David Lenhardt, president and CEO of PetSmart. “The PetSmart P.U.P. will provide the pet parents of Sacramento with a place to let their pets run and play while improving the community.”

PetSmart’s P.U.P. is a shipping container that contains everything that is needed for a temporary dog park, including 340 feet of fencing, three Oops clean-up Stations, three moveable benches and lighting on and inside the container. The shipping container serves as the park’s point of entry and exit. PetSmart provided all of the equipment required to set-up the park, and City of Sacramento will maintain it.

“PetSmart’s innovative P.U.P. gives Sacramento pet parents a place to play with their dogs and build a stronger community,” said Kevin Johnson, Mayor of the City of Sacramento. "The City of Sacramento is a great place to live and the good work PetSmart has done with the City is another example of how we can truly meet our residents’ needs. We are excited for this park and look forward to our residents using it for years to come.”

PetSmart’s P.U.P. is one of several national programs PetSmart runs under its community relations program, PetSmart Gives Back.

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