MARKETING/SOCIAL MEDIA

Jamba Juice launches omni-channel loyalty program

BY Dan Berthiaume

Emeryville. Calif. – Jamba Juice Company has unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide. Now, typing a phone number entry on a touch-screen allows Jamba Juice customers to earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.

Rewards include discounts for activating an account and making purchases, as well as personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons

Powered by Spendgo, the Jamba Insider Rewards loyalty program tracks customers’ reward points through the entry of a 10-digit telephone number on a touch-screen pad at the point of purchase and sends real-time alerts of available rewards and surprise offers such as a free boost with smoothie purchase. The program enables custom rewards based on an individual’s previous purchase behavior, making the program not only convenient, but also tailored to their buying habits and favored menu items. The program was piloted in select stores last year and witnessed double-digit percentage participation rates well above industry averages.

"Using the latest in innovative web, mobile, and touch-screen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience," said Julie S. Washington, senior VP and chief brand officer, Jamba Juice Company. "Here at Jamba Juice, we’re both delighted and proud to launch Jamba Insider Rewards™, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout."

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MARKETING/SOCIAL MEDIA

Study: Amazon top Canadian digital retailer

BY Dan Berthiaume

Vancouver, Canada – Amazon.com is the top digital Canadian retailer and U.S., retailers are generally outpacing their Canadian competitors in using digital channels such as online, mobile and social. According to the new “Chasm Retail 2.0” study from Chasm Digital, the top 10 digital retailers operating in Canada are:

1. Amazon
2. Best Buy
3. Home Depot
4. Sears
5. Lululemon
6. Costco
7. Chapters
8. London Drugs
9. Lowes
10. Canadian Tire

Other findings include that Canadian grocery and pharmacy retailers are the furthest behind in use of digital technology, the Web remains the top digital channel for Canadian retailers, only 38% of Canadian digital retailers offer in-store inventory through digital channels, and top Canadian digital retailers have optimized their offerings across multiple mobile platforms. (52.3% of retailers assessed are equipped with a mobile-friendly site and at least one mobile application).

"Although we were encouraged to see a few companies excel in a few areas, we generally found that most retailers seemed oblivious to how digital technologies are reshaping society, commerce and entire industries,” said Ashish Anand, partner, Chasm Digital.

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OPERATIONS

Lowe’s to hire 25,000 seasonal employees

BY Dan Berthiaume

Mooresville, N.C. — Lowe’s plans to hire approximately 25,000 seasonal employees at its stores in the U.S. during spring, its busiest season. Seasonal jobs available are focused on customer support and include cashiers, lawn and garden employees, loaders, and stockers.

The number of hours worked per week will vary based on the needs of individual stores, but, on average, seasonal employees could work an estimated 20 or more hours per week. The length of the seasonal employment varies; however, seasonal employees are most needed in spring and summer months, typically from February until September. The company plans to hire and train new seasonal employees first in areas where the climate has begun to warm, and continue on a market-by-market basis by climate and geography. Hiring has already begun in Florida, south Texas, Arizona and southern California where warmer, spring-like temperatures are arriving.

"Warmer temperatures stir homeowners to get started on projects they’ve planned during winter and they are often challenged when choosing the right products and solutions for their homes," said Scott Purvis, VP, human resources, operations. "As Spring arrives, our stores are stocked with popular new tools, lawn and garden, paint and patio products. We want our stores staffed with knowledgeable employees who provide exceptional service and make shopping and selection easier for our customers."

Rival home improvement retailer Home Depot recently announced it will hire 80,000 seasonal spring employees.

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