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Japanese department store chain selects Teradata retail analytics

BY Katherine Boccaccio

Tokyo — Analytic data solution-provider Teradata said Monday that Takashimaya Co. has completed deployment of a Teradata data warehousing environment to serve as the primary data analytics system for centrally housing and managing its product and customer information.

Takashimaya is one of the world’s largest chains of department stores, and is the nucleus of the Takashimaya Group worldwide.

The retail chain’s management team made a decision in late 2011 to upgrade the company-wide information infrastructure and point-of-sale systems. Takashimaya consolidated five databases into one, integrated data and restructured its system to centrally manage enormous volumes of information on millions of customers and products.

The new, integrated system required powerful analytics functionality and extreme processing speed for the company’s complex, multichannel retail business. To meet these requirements, Takashimaya has deployed Teradata’s Retail Template solution, preventing the retailer from having to develop its own new applications and programs.

Currently, about 5,000 employees including general managers, sales managers, CRM staff, customer-facing staff covering stores across Japan, and the sales planning staff and buyers at headquarters are using Teradata for merchandising, marketing and insight-driven customer engagement. By consolidating and integrating five previous databases into one Teradata Data Warehouse, Takashimaya has reduced its data technology costs while enabling more efficiency in business operations.

As well, the retailer has extended its business transaction data retention and usefulness from three years to 10 years.

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