MARKETING/SOCIAL MEDIA

J.C. Penney back-to-school campaign includes digital ‘Express Yourselfie’ feature

BY Marianne Wilson

Dallas — J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

The campaign includes an interactive digital experience, "Express Yourselfie." Customers are invited to visit Penney’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji, a graphic smiley face, that resembles them. Users can customize their emoji with accessories and hairstyles and post their emoji side-by-side with their "selfie," a self-taken photo, to share with friends as well as on Penney`s "Express Yourselfie" online gallery.

Each user can also view shopping suggestions from Penney based on their personal style.

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REAL ESTATE

Corner Bakery Café to enter Oregon

BY Marianne Wilson

Dallas — Corner Bakery Café announced its entry into Oregon, with the addition of franchise partner NW Ventures. As the operator of more than 138 Burger King franchises in Oregon and Mexico, as well as two TGI Fridays in Mexico, NW Ventures joins Corner Bakery Cafe as its 32nd franchise partner, with plans to open 12 neighborhood cafes in the state of Oregon and Vancouver, Washington.

Exceeding expansion goals, Corner Bakery Cafe has also seen rapid growth in 2014, with 55 locations currently in development and franchise development commitments for more than 365 additional cafes.

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REAL ESTATE

Visa opens commerce innovation center

BY Dan Berthiaume

San Francisco – Visa Inc. is opening One Market, a 112,000-sq.-ft. innovation center and office space at One Market Street in San Francisco. The move provides Visa technologists, clients, partners and the Bay Area tech community an innovative space to jointly develop the next generation of commerce applications.

Visa’s new One Market office and innovation center will be home to more than 500 Visa employees, including technology experts and developers who will work on making every Internet-connected device, appliance or wearable computer a secure place for commerce.

The centerpiece of One Market will be an innovation center designed to provide an immersive experience for clients and partners where they can interact with Visa subject-matter experts and explore new products and technologies that advance the payment experience in areas such as mobile, security and cloud-based technologies. The space has been designed to encourage dynamic interaction and real-time experimentation.

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