OPERATIONS

J.C. Penney cuts 350 jobs at headquarters

BY Marianne Wilson

New York — J.C. Penney Co. on Tuesday announced that it is eliminating approximately 350 positions at its headquarters in Plano, Texas, completing a reorganization of its corporate office that it said was designed to create a leaner and more simplified operating structure.

“The actions taken today mark the final phase of those efforts. We have simplified processes, removed unnecessary work and reduced layers to help us make better and faster decisions,” said CEO Ron Johnson. “While difficult, these decisions are in the long-term interests of jcp and our stakeholders.”

The department store chain said the cuts will contribute to its previously announced plan to reduce costs by $900 million annually by the end of 2012, one year ahead of time.

The cuts announced Tuesday follow the company’s move in April to eliminate 600 workers at its headquarters. J.C. Penney now has 3,100 workers at its headquarters, which represents a 29% from the 4,400 employees it had prior to the first round of layoffs this spring, according to the Associated Press.

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OPERATIONS

Maurices taps PlayNetwork as music agency of record

BY Staff Writer

Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.

As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.

“We are excited about continuing and strengthening our partnership with PlayNetwork,” said Lisa Bartlett, assistant VP marketing at Maurices. “They understand the Maurices brand and our consumers’ love of music. Working with PlayNetwork to evolve our Hometown Sound campaign into a series of ongoing music campaigns will be instrumental in creating an engaging and relevant experience for our customers.”

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OPERATIONS

Trans World Entertainment names acting CFO

BY Staff Writer

Albany, N.Y. — Trans World Entertainment Corp. said Tuesday it has named John Anderson acting CFO, effective immediately.

Anderson has served in positions of increasing responsibility at Trans World for over 18 years, most recently serving as controller since September 2006. He replaces Tom Seaver, who will be leaving the company to pursue other opportunities after a short transition period.

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