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J.C. Penney Enhances Web Site

BY CSA STAFF

Plano, Texas J.C. Penney Tuesday announced that it has revamped its Web site, www.jcp.com, with new features such as an enhanced homepage and customer reviews.

“These new enhancements—just in time for ‘Cyber Monday’—are yet another example of how we continue to build a leading multi-channel experience that makes shopping J.C. Penney easier and more exciting for our customers,” said Mike Boylson, chief marketing officer for J.C. Penney.

The retailer has introduced “Screenbusters,” an online version of its in-store “Doorbuster” specials. “Screenbusters” will highlight online items available at lower prices for a limited time.

Other new features “Shop this Sale Online” or “Shop this Sale in Store” buttons, showing customers various ways they can save, no matter which shopping channel they choose.

A new customer reviews feature enables J.C. Penney customers to view, create and share their experiences with J.C. Penney products through comments, video, photos and even via their favorite social-networking site such as Facebook, Digg, or del.icio.us.

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Dillard’s to lay off 500 associates

BY CSA STAFF

LITTLE ROCK, Ark. Dillard’s announced a strategic staff reduction of approximately 500 associates as part of its ongoing efforts to reduce operating expenses.

The work force reduction includes approximately 60 associates in Little Rock, Arkansas. Dillard’s employs approximately 60,000 associates nationwide and approximately 2,400 in the Little Rock area.

Dillard’s third-quarter sales for the 13 weeks ended Nov. 1, were $1.48, a 10% decrease from $1.63 billion in 2007. Comparable-store sales decreased 9%.

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Best Buy launches holiday microsite

BY CSA STAFF

MINNEAPOLIS Best Buy has announced the launch of it’s new holiday microsite at www.AskABlueShirt.com. The site features interactive applications such as a Digital Note to Santa to “Hot Gift” and “Holiday Traditions” blog posts.

Best Buy BlueShirt technology Pros and Geek Squad agents are contributing posts based on consumer questions they are hearing in the stores – with topics ranging from new trends in photo sharing and accessorizing your iPhone to staying virtually connected to friends and family. In addition, a Holiday Wiki was developed as a portal to collect consumers’ favorite holiday traditions. BlueShirt bloggers will add tips on incorporating the latest in consumer electronics to those holiday rituals.

“We know consumers are looking for holiday gift giving advice and ways to engage with others across the country”, said Greg Johnson, senior vp of marketing for Best Buy. “The new holiday microsite is a fun way to not only share our knowledge and perspective, but to also learn what unique holiday traditions our customers engage in to make the holiday season even more enjoyable.”

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