SUPPLY CHAIN

J.C. Penney to implement complete suite of Oracle Retail applications

BY Marianne Wilson

Redwood Shores, Calif. — J. C. Penney Co. will implement a complete, open and integrated suite of Oracle Retail solutions designed to streamline operations and improve the cross-channel customer experience. The department store retailer will deploy applications in a host of critical areas, including merchandising, supply chain and store operation, to support its transformation initiatives.

“In order to become America’s Favorite Store, J.C. Penney must simplify our processes and our technology infrastructure to deliver the best possible customer experience,” said Ron Johnson, CEO, J.C. Penney. “A critical step on this journey is providing our team with better access to the information they need to make strategic business decisions, drive performance and exceed customer expectations.

The retailer will implement Oracle Retail applications for merchandising operations management, merchandise planning and optimization, supply chain planning and execution, and Oracle Retail’s stores solutions to simplify processes, reduce layers and equip business teams to better shape assortments and respond faster to customer preferences.

To help drive performance throughout the business, the chain will deploy Oracle Retail’s merchandising analytics business intelligence application, designed to provide merchants and planners with real-time, mobile insight to item and category performance, including key metrics such as inventory position, sales, stock ledger, cost, forecast and promotions.

“We need an IT foundation that delivers real-time, mobile access to accurate information throughout the organization,” said Kristen Blum, chief technology officer, J.C. Penney. “We selected Oracle based on its deep retail functionality and the fact that it is proven to handle the volumes of transaction, customer and business data generated by a large organization. Together, we will deploy modern merchandising, planning, supply chain and store systems to help us deliver a seamless and engaging customer experience.”

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OPERATIONS

Macy’s in national rollout of Shopkick mobile rewards

BY Staff Writer

Palto Alto, Calif. — Shopkick, the location-based shopping app that rewards shoppers for walking into stores and interacting with products, and Macy’s, announced a full national rollout in more than 800 Macy’s stores of the shopping application.

The rollout was made possible through a first-time execution with Mood Media Corp., a leading in-store media solutions provider. Through its existing Mood Media audio system, Macy’s was able to instantly activate the patent-pending "Shopkick Signal," allowing Shopkick users nationwide to start receiving rewards and offers.

“We were one of Shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010," said Martine Reardon, Macy’s chief marketing officer. "With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”

The national expansion brings Shopkick from five regions during Macy’s initial launch in 2010 to the full footprint of more than 800, adding more than 50 new markets to the program.

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FINANCE

Ralph Lauren CFO resigns

BY Staff Writer

New York — Ralph Lauren Corp. said CFO Tracey Travis has resigned to pursue other interests.

Robert Madore, senior VP finance, will assume the role on an interim basis, effective July 30, the company said in a regulatory filing.

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