OPERATIONS

J.C. Penney launches nationwide holiday tour

BY Katherine Boccaccio

Plano, Texas — J.C. Penney said Tuesday it has launched its nationwide Holiday Giving Tour, which entails a 12-day giving spree during which the retailer carries out acts of generosity in a new city each day.

Events include Christmas tree lighting, ice skating, Santa visits and tobogganing.

The tour kicks off Nov. 27 with a live holiday performance by Grammy Award-winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate in Manhattan’s Citi Pond at Bryant Park.

The tour will conclude on Dec. 8 in Los Angeles with a free holiday concert outside a J.C. Penney store, performed by country artist Blake Shelton.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Alex and Ani taps Mobiquity for mobile checkout

BY Katherine Boccaccio

New York — Mobile solution-provider Mobiquity said Tuesday that lifestyle retailer Alex and Ani has implemented the company’s new mobile checkout technology at all its stores.

The solution is designed to improve service and response times for customers, and drive increased revenues for Alex and Ani.

The technology behind Alex and Ani’s mobile point-of-sales solution was jointly developed by Mobiquity and Alex and Ani, and delivered on Daily Systems’ iAPS sled for iPod touch. Alex and Ani’s new mobile payment, or mPayment option, provides credit card swiping, bar code scanning, and printing capabilities, allowing a customer to sign and receive a copy of the credit card receipt at the time of purchase, and later receive an itemized sales receipt via email.

Alex and Ani is rolling out more than 150 of these devices to its 18 company stores across the U.S.

“Mobile checkout offers a revolutionary shopping experience for our customers, which seamlessly integrates into our VIOPSYS point-of-sale system and drives our business forward,” said Alex and Ani CTO, Joseph Lezon. “As a positive energy, eco-conscious lifestyle brand, we are committed to providing shoppers with both a dynamic and hassle-free experience.”

keyboard_arrow_downCOMMENTS

Leave a Reply

K.Kunegunda says:
Apr-05-2013 06:48 am

Letterhead printing is a core
Letterhead printing is a core constituent of brand for any business. It can be as essential or bizarre as you would like, and it will be just as winning is it aligns with your business attitude. Letterhead Printing

K.Kunegunda says:
Apr-05-2013 06:48 am

Letterhead printing is a core constituent of brand for any business. It can be as essential or bizarre as you would like, and it will be just as winning is it aligns with your business attitude. Letterhead Printing

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
FINANCE

IBM: Cyber Monday numbers reach all-time high

BY Katherine Boccaccio

Armonk, N.Y. — IBM reported Tuesday that online spending surged 30.3% year-over-year on Cyber Monday, an all-time high.

Mobile shopping rose 70% over the prior year.

As part of IBM’s Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following additional Cyber Monday key findings:

  • Online shopping momentum hit its highest peak at 11:25 a.m. EST. As in 2011, consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
  • More than 18% of consumers used a mobile device to visit a retailer’s site, an increase of more than 70% over 2011. Mobile sales reached close to 13%, an increase of more than 96% over 2011.
  • The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7% of online shopping. This was followed by iPhone at 6.9% and Android at 4.5%. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5%. Amazon Kindle leapt into second at 2.6% followed by the Samsung Galaxy at 2% and the Barnes and Noble Nook at 0.6%.
  • Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall, 58.1% of consumers used smartphones compared to 41.9% who used tablets to surf for bargains on Cyber Monday.
  • While consumers continued to spend more, they once again shopped with greater frequency to take advantage of retailer deals as well as free shipping. This led to a drop in average order value by 6.6% to $185.12. However, the average number of items per order increased 14.1% to 8.34, compared with Black Friday.
  • Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube generated 0.41% of all online sales on Cyber Monday, a decrease of more than 26% from 2011.

IBM also compared Cyber Monday results to Black Friday in its report, finding that:

  • Cyber Monday 0nline sales were up more than 36% over Black Friday.
  • As expected, mobile sales decreased as consumers went back to work and conducted more of their shopping from their PC. On Cyber Monday both mobile traffic and sales were down more than 20% from Black Friday.
  • Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube grew by more than 20% over Black Friday.
  • Shoppers’ positive consumer sentiment on promotions, product availability and convenience all grew over Black Friday. Positive sentiment around retailers themselves also maintained its overall three-to-one ratio.

“Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever,” said Jay Henderson, strategy director, IBM Smarter Commerce. “Retailers that adopted a smarter marketing approach to commerce were able to adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device of choice, and fully benefit from this day and the entire holiday weekend.”

Cyber Monday sales growth was led by several industries, which include:

  • Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1% over Cyber Monday 2011;
  • Health and Beauty sales increased 25.1% year over year;
  • Home goods maintained its momentum this year, reporting a 26.8% increase in sales from Cyber Monday 2011; and
  • Apparel sales were also strong this holiday with Cyber Monday numbers showing an increase of 25.3% over 2011.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...