MARKETING/SOCIAL MEDIA

J.C. Penney to open in-store shops for Aldo brand

BY CSA STAFF

Plano, Texas J.C. Penney Co. and Aldo USA announced plans for J.C. Penney to become The Aldo Group’s exclusive department store retailer in the United States for its Call It Spring brand.

The brand will launch as a shop-within-a-shop concept — over 600 sq. ft. shop in women’s and over 400 sq. ft. shop in men’s — providing the customers an extensive collection of over 300 styles of on-trend footwear and accessories. The concept is set to launch this fall in J.C. Penney’s Manhattan store, expand to 100 locations and on jcp.com in spring 2011, and then to an additional 500 stores in fall 2011.

J.C. Penney will be the only department store retailer to carry the Call It Spring collection outside of The Aldo Group’s specialty stores.

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Shopko names divisional VP women’s apparel

BY CSA STAFF

GREEN BAY, Wis. Shopko announced that Ann Kasper has been appointed divisional VP, divisional merchandise manager for women’s apparel.

Kasper joins Shopko from women’s apparel and accessories retailer, Coldwater Creek, where she held the position of VP merchandising catalog/web. Prior to Coldwater Creek, Kasper developed and implemented a number of international in-store retail shop concepts for Eileen Fisher and Diane Von Furstenberg. She also held executive positions with a number of privately-held apparel companies.

W. Paul Jones, president, chairman and CEO of Shopko, said, “Ann’s solid retail knowledge and merchandising leadership skills will provide Shopko with incredible growth opportunities; while her strong commitment to branding and the overall customer experience reflects Shopko’s commitment to meeting the diverse needs of our customers from fashion to quality to value. We welcome her to Shopko.”

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B&N reports 4Q loss

BY CSA STAFF

NEW YORK Barnes & Noble reported that total sales for the fourth quarter were $1.3 billion, a 19% increase from the thirteen weeks ended May 2, 2009. Barnes & Noble.com sales increased 51% to $141 million for the quarter, as compared to the period one year ago. Barnes & Noble store sales decreased 3% to $962 million, with comparable-store sales decreasing 3.1% for the quarter, in-line with guidance of a comparable-store sales decline between 2% and 4%.

For the fourth quarter, the company reported a consolidated net loss of $32 million, or 58 cents per share. Included in these results is a benefit of 25 cents per share resulting from the release of tax reserves pursuant to the completion of tax examinations. The results also include an after-tax benefit of 7 cents per share, resulting from a more favorable physical inventory shortage rate than previously forecasted. Excluding both of these benefits, the fourth quarter net loss was 89 cents per share. This loss was in-line with previously issued guidance of 85 cents to $1.15 per share, the company reported.

Total sales for the full year were $5.8 billion. Barnes & Noble.com sales increased 24% to $573 million for the year, as compared with the 12-month period ended May 2, 2009. Barnes & Noble store sales were $4.3 billion, with comparable-store sales decreasing 4.8% for the year.

 

Consolidated net earnings were $36.7 million, or 63 cents per share. Excluding the tax benefits noted above, consolidated net earnings would have been 39 cents per share, as compared with guidance of 23 cents to 53 cents per share, the company said.

 

In fiscal 2011, Barnes & Noble said it expects its consolidated sales to increase 20% to 25%. Barnes & Noble.com comparable sales are expected to increase by approximately 75% to $1 billion. Barnes & Noble comparable-store sales are expected to be in a range of flat to an increase of 3%.

For the company’s fiscal 2011 first quarter ending July 31, 2010, Barnes & Noble.com comparable sales are expected to increase 30% to 50%. Barnes & Noble comparable-store sales are expected to be in a range of flat to an increase of 3%.  First quarter net loss per share is expected to be in a range of 85 cents to $1.15.

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