OPERATIONS

J.C. Penney partners with Fanatics for online sports store

BY Dan Berthiaume

Plano, Texas – J.C. Penney Company is launching a new online sports store on its e-commerce site that will be powered by Fanatics, an online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with a selection of team sports apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

"Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season,” said John Tighe, senior VP of men’s apparel for J.C. Penney. “Whether it’s football in the fall or March Madness in the spring, J.C. Penney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic."

Known as the Sports Fan Shop on JCPenney.com, the store features seamless navigation and a quick checkout process. There is also a flexible return policy, which includes low-cost shipping options and satisfaction guarantees. Fanatics will fulfill orders from multiple distribution outlets located across the country.

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OPERATIONS

Walmart, Target, CVS and Exchange make ‘best companies for Latinas to work for’ list

BY Marianne Wilson

New York — Walmart, Target, CVS Caremark and the Army & Air Force Exchange Service are among the 50 best companies for Latinas to work for, according the magazine Latina Style.

Walmart ranked No. 10 on the list, Target No. 36, CVS Caremark No. 41 and the Exchange No. 46. The 2014 Latina Style 50 will be published in the magazine’s special August issue, and the companies will be recognized at the magazine’s awards ceremony and diversity conference early in 2015.

“The Exchange consistently champions diversity, and this national award is a testament to our strong commitment to excellence,” stated Exchange executive VP and chief merchandising officer Ana Middleton, one of the Exchange’s highest-ranking Hispanic women. “Diversity in the work force is essential to ensuring the Exchange serves soldiers, airmen their families and retirees in the best way possible.”

The companies were chosen for Latina Style 50 after evaluation of more than 800 companies.

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MARKETING/SOCIAL MEDIA

Guitar Center launches omnichannel music contest

BY Dan Berthiaume

Los Angeles – Guitar Center is launching the fourth installment of its omnichannel “Guitar Center’s Singer-Songwriter,” offering aspiring singer-songwriters across the country the chance to take their careers to the next level, on Sep. 1. The winner of Guitar Center’s Singer-Songwriter 4 will have the opportunity to record a four-song E.P with producer Don Was, perform to a national television audience on “Jimmy Kimmel Live,” new gear, $25,000 cash and more.

Beginning Sept. 1 through Nov. 2, unsigned singer-songwriters from across the continental United States are invited to submit an original live music performance video online. Submissions will be ranked on their social media engagement and fan growth throughout the submission period. The top-ranked 150 artists will be reviewed personally by Don Was who will then handpick five finalists to perform live at The Troubadour in Los Angeles, where one winner will be named.

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