FINANCE

J.C. Penney posts profit, but cuts forecast

BY CSA STAFF

Dallas J.C. Penney Co. reported a second quarter profit versus break-even results last year, but it cut its full-year forecast blaming the “uncertain consumer climate.” The chain earned $14 million, in line with analyst expectations.

Total sales declined 0.1% to $3.94 billion, which the company said was due to its decision last year to discontinue its Big Book catalogs in 2010. Analysts had forecast sales would be up 1.7% to $4 billion. Same-store sale rose 0.1%. Internet sales rose 4% to $317 million.

J.C. Penney said improvements in its merchandise assortments, including the introduction of new brands, contributed to profitability.

“The success of these initiatives, like our ‘wear now’ strategy, was evident in our performance during the important appointment shopping periods and by the solid growth in profitable sales, particularly in regular and promotional priced merchandise throughout the second quarter. This strength was partially offset, however, in the final weeks of the quarter, by the non-comparable and short-term impact of tactical changes we are making in our clearance and catalog selling strategies. Over time, we are confident that these changes will position us to drive even higher levels of profitable sales,” said Myron E. (Mike) Ullman, III, chairman and CEO.

J.C. Penney said it now expects to earn full-year profit in the range of $1.40 to $1.50 a share, below its earlier forecast to earn $1.64 a share this year.

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Babies’R’Us introduces exclusive line from LittleMissMatched

BY CSA STAFF

WAYNE, N.J. Toys”R”Us Inc. announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies”R”Us stores nationwide.

“LittleMissMatched is one of the most innovative kids’ brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies”R”Us,” said Karen Dodge, chief merchandising officer for Toys”R”Us. “This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies”R”Us stores.”

Ranging in price from $7.99 to $24.99, LittleMissMatched baby apparel and accessories feature a variety of styles, from classic prints to deco-modern patterns in fabrics such as baby-soft cotton, the company reported. The bedding and furniture line will feature safari-, monkey- and super-star themed designs as well as cribs, changing tables and dressers with interchangeable slats.

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Macy’s, Fox Consumer Products ink ‘Glee’-ful deal

BY CSA STAFF

CENTURY CITY, Calif. Twentieth Century Fox Consumer Products and Macy’s have announced the launch of their exclusive “Glee” apparel line.

The apparel line is manufactured by Awake Inc. amd features fashion apparel including t-shirts, fashion tops and hoodies priced from $19.99 to $34.99. The line will be available at all Macy’s stores on Aug. 15.  

“In just a short period of time, ‘Glee’ has inspired millions of fans,” said Martine Reardon, EVP marketing for Macy’s.  “It is our goal to extend that excitement to the Macy’s customer with the products we’ll be showcasing in our stores. There’s something so refreshing about ‘Glee,’ and we are committed to channeling that into exclusive fashion merchandise that will impassion ‘Glee’ fans across the country.” 

According to the companies, the Glee apparel program will be supported through a multi-platform advertising campaign including key placement in Macy’s Back-to-School direct mail, e-mail and social networking.  Glee will also launch through the juniors section on Macy’s.com on Sept. 14 featuring the apparel along with Glee-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries and more, the companies reported. 

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