OPERATIONS

J.C. Penney sets mid-March launch of Joe Fresh shops

BY Marianne Wilson

Plano, Texas — J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.

J.C. Penney also said it is rolling out an upscale fancy-dress line, Pearl by Georgina Chapman of Marchesa brand. Created for holiday parties, black-tie events, summer soirees and prom, the collection of gowns and cocktail attire will be priced from $50 to $250. The line will be featured in more than 500 stores on March 1, and presented with upscale fixturing, including an elegant chandelier.

J.C. Penney’s spring line up of brands also includes L`Amour Nanette LeporeTM, William Rast, LuLu by Lulu GuinnessTM and Duro Olowu. The new fashion lineup will be showcased in the spring marketing campaign that will launch during the Academy Awards on Feb. 24 as part of the company’s 12th consecutive year as the exclusive retail sponsor.

"We want to become famous for irresistible style at incredible value every day," said Ron Johnson, CEO, J.C. Penney. "By introducing these exciting brands at truly affordable prices, we are making it easier for customers to look and live better every day."

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OPERATIONS

Wendy’s embraces more modern look; 200 remodels planned for 2013

BY Marianne Wilson

Dublin, Ohio — Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.

The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards. (San Francisco-based Tesser worked with Wendy’s on the rebranding and new store design.)

As of Jan. 31, 2013, more than 75 restaurants were reimaged or newly constructed to the new format. Another 200 reimages are planned this year throughout North America and new designs are under way in international markets.

The goal is to remodel 50% of company restaurants in North America by the end of 2015. Average sales volumes for Image Activation restaurants have increased more than 25% over the prior year, according to the company.

"Every brand evolves over time to maintain relevance with consumers," said Craig Bahner, CMO, Wendy’s. "We’re transforming our brand to signal a new dynamic company that’s listening and responding to consumer needs."

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Lowe’s names SVP customer experience design

BY Staff Writer

Mooresville, N.C. — Lowe’s announced that Lara Lee will join the company as SVP customer experience design, effective Feb. 25. She will report to Robert J. (Bob) Gfeller, customer experience design executive.

Lee joined Lowe’s from global design and innovation firm Continuum, where she served as chief innovation and operating officer.

Lee will be responsible for translating business strategies into integrated, multichannel experiences that deliver value to home improvement consumers.

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