OPERATIONS

J.C. Penney showcases unique mannequins in New York City store windows

BY Marianne Wilson

New York — J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.

“We are committed to fitting our customers just as they are – all shapes, sizes and styles,” said Penney in a post on its Facebook page. “That’s why we’re proud to have teamed up with the ‘Today’ to display these ‘Perfect The Way They Are’ mannequins.”

The Today Show commissioned the mannequins as part of its “LoveYourSelfie” campaign, designed to encourage greater acceptance of all kinds of bodies. In its windows, Penney provides information on the person who inspired each mannequin: Dawna Callahan, who uses a wheelchair due to incomplete paralysis; Neil Duncan, a former Army paratrooper who lost parts of both of his legs in an explosion in Afghanistan; Ricardo Gil, who has dwarfism; Desiree Hunter, a 6-ft.-1½-inch college basketball player; and Beth Ridgeway, who is plus-size.

The mannequins are on display in Penney’s Manhattan Mall store through the end of August.

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REAL ESTATE

Starbucks opens in Colombia

BY Dan Berthiaume

Seattle – Starbucks opens its first store in Colombia on July 16. The three-story location in the capital city of Bogota is the first of 50 stores Starbucks plans to open in Colombia by 2019.

Starbucks will only serve locally sourced beans in its Colombian store, a practice it does not follow in any other location. Starbucks operates 700 stores in 12 other Latin American countries. According to the Associated Press, the 200-store Colombian Juan Valdez coffee chain is publicly welcoming Starbucks to the market, saying there is room for both retailers.

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REAL ESTATE

Pottery Barn, Pottery Barn Kids enter Philippines

BY Dan Berthiaume

San Francisco – Pottery Barn and Pottery Barn Kids opened stores Tuesday, July 15 at Central Square, Bonifacio High Street, a premier retail destination in Manila, Philippines. As part of parent company William-Sonoma Inc.’s strategic global expansion, these stores are the first Pottery Barn and Pottery Barn Kids locations in Southeast Asia.

Both stores are organized according to lifestyle displays. There are destinations within the Pottery Barn store dedicated to living rooms, outdoor spaces, dining rooms, bedrooms and bathrooms, as well as feature walls that display lighting, rugs, and window treatments. Focused displays on bedding, dinnerware, frames, and candles are also featured throughout the retail floor.

At the center of each store is Design Studio, a destination for customers to get expert advice from specially trained associates. Complimentary design specialists assist customers with decorating needs, from furniture selection and room planning to entertaining ideas.

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